The Projects |
The focus of this year’s XMA Cross Media Awards competition is on projects of newspaper and magazine publishing houses that have successfully connected with their communities on the social web: offering appealing social media content, engaging their readers through word-of-mouth campaigns, and implementing social media tools in innovative ways.
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Best community engagement
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Al Nisr Publishing
Community Reports was launched over two years ago. In the UAE, there wasn't a clear redressal system for community issues that affect the daily lives of residents but would not be considered big enoug... more |
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Berlingske Media A/S
We tried out two different approaches for the festivals - innovating the approach as we went along. ... more |
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Cadena Capriles C.A.
Primero, en 2004, creamos la figura de Superbarrio, un equipo de periodistas que va a las comunidades más pobres para conocer y difundir sus problemas. ... more |
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Casa Editorial El Tiempo S.A.
Además de la información que suministra EL TIEMPO con los cubrimientos noticiosos. Los usuarios aportan contenidos en fotos, opiniones, videos, debates, reportes, audios para productos impresos, digit... more |
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Dow Jones & Company Inc
Please refer to the attached document.... more |
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El Día, Inc.
Para la cobertura de las Primarias 2012 en Puerto Rico, decidimos fomentar la discusión a través de Facebook sobre todo lo que estuvo aconteciendo ese día. Aparte de la interacción que se genera tras ... more |
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Madsack Heimatzeitungen GmbH & Co. KG
Die meisten Verlage als Betreiber von Communitys oder Nutzer von White-Label-Angeboten Dritter verknüpfen diese sehr eng entweder mit ihrer Tageszeitung oder ihren Anzeigenblättern und beschränken das... more |
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Mittelrhein-Verlag GmbH
We have taught our community that we are very keen on receiving hints, that we make use of them and give credit to the people who gave us the hints (if they want so). Our Community has learned that we... more |
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New Zealand Herald
A week after the Christchurch earthquake of February 22, 2011, I travelled to the eastern suburbs of Christchurch, where tens of thousands of people were living without electricity, toilets, and with ... more |
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PDV Inter-Media Venture GmbH
The idea for retter.tv was born when complaints by various emergency and rescue organisations were observed, pointing out that they had insufficient possibilities to publish their content as the daily... more |
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PT Gaya Favorit Press
There are 4 from 5 GADIS communities that have been targeted through GADIS Sampul 2012 project. They are: School Girls, Young Fashionistas, Hang out Girls and Trend Followers. We can embrace all of th... more |
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PT Gaya Favorit Press
- A Promo banner was embedded at Ayahbunda Facebook Fanspage and also at www. ayahbunda.co.id.... more |
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PT Gaya Favorit Press
Our strategy was to utilize our positioning as a homegrown publication whose vision is to nurture and promote local talents. We launched #dewichat, a 60 minutes Twitter live chat campaign as an effor... more |
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Rajasthan Patrika Private Ltd
(Lets Teach Lets Lead) Campaign on enrolment of the poor children to school under Right to Education Campaign (RTE)provision of 25% reservation in private schools.Right to Education Campaign (RTE)... more |
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RBS-Brazil Zero Hora Editora Jornalistica SA - Every year, in May 4th, Zero Hora promotes an event that integrates journalism students from all over our State... more |
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Regionalmedien Austria AG
Nachdem bekannt wurde, dass die Firma Manner die Produktion der Wachauer Schnitte, eine beliebte Nascherei, einstellen möchte, nahmen sich die Bezirksblätter Niederösterreich dem Thema an und brachten... more |
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Ringier AG
The goal of our Blick am Abend: Picture of the Day Campaign is to better integrate our Facebook page and the print channel (i.e., to engage users on Facebook and motivate them to read the print issue ... more |
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Ringier AG
For the 2012 Euro Cup in Poland and the Ukraine, four bunnies oracle on the result of the 31 games. Two brown bunnies, one black and one white bunny. For the Blick Euro 2012 Bunny Oracle, we specifica... more |
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Röhm Verlag & Medien GmbH & Co. KG
We use Facebook to find topics and content such as pictures or eye-witness-reports. We transfer the Facebook-comments into storys, we ask our community for their opinion and we use it for articles. Th... more |
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RP Online GmbH
Im Bundesliga-Aufstiegskampf von Fortuna Düsseldorf haben RP ONLINE und die Rheinische Post ihre Leser unter dem Motto "Auf geht's Fortuna - Alles für den Aufstieg" aufgerufen, die Mannschaft zu unter... more |
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Singapore Press Holdings Ltd
The idea for SGSMF came from an extension to the very successful Singapore Blog Awards (SBA). Since it was launched by omy.sg in 2008, SBA has been built and branded into the most anticipated social m... more |
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Singapore Press Holdings Ltd
Please refer to attachment.... more |
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SNC Le Parisien Libéré
Le Parisien's website is clearly oriented toward interaction with its users and readers. It attempts to become leader in its sector of personalized, local information.... more |
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Stuttgarter Zeitung Verlagsgesellschaft mbH
Social Media, allen voran Twitter und Facebook, sind ein permanenter Nachrichtenstrom. Nachrichten und Meinungen, Bilder und Links rauschen unaufhörlich durchs Netz. Die Aufgabe eines Redakteurs kann ... more |
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The Economist Newspaper
Objective:... more |
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The Irish Times Ltd
Last year, an average of more than 100 Irish people a day left Ireland in search of opportunities and adventure. This mass exodus of Irish citizens will have a lasting impact on their lives, on those ... more |
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The Irish Times Ltd
The Irish Times and theatre company Fishamble decided to invite members of the Irish public to submit short plays, in order to capture glimpses of the extraordinary times we are living through in this... more |
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The Irish Times Ltd
Ireland grapples with recession and a torrent of negative media coverage, yet survey after survey shows we are among the happiest nations in the world. The Irish Times decided to turn its attention to... more |
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The New Straits Times Press (Malaysia) Bhd
On Feb 21 2012, NST readers opened their copies of the newspaper to discover an audio box featuring a cheerful banter of a mother and her child involved in a fun learning activity. This was part of th... more |
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Times Newspapers Ltd
For The Times, reader engagement is not just a ‘nice-to-have’, it is a business imperative. That is because our customers pay to read our journalism no matter where it appears: in print, on the web, o... more |
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Verdens Gang AS
After the terror attack last summer there was a great need to expres sympathy and compassion. People had a need to stand together and show their disgust for the violence. This lead to the idea about t... more |
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WVW-Westdeutsche Verlags- und Werbegesellschaft mbH & Co. KG
Ein besonderer Anreiz für den BürgerReporter ist es, den eigenen Beitrag oder sein Foto im Anzeigenblatt zu finden. Die Auseinandersetzung mit dem Lokalkompass wurde zur täglichen Aufgabe des Redakteu... more |
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Yedioth Communication Press (2000) Ltd.
Small and medium sized businesses are one of the main target audiences that Calcalist aims at. In fact, Calcalist is the only financial journalistic platform in Israel which provides this audience wit... more |
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Best use of Facebook by a newspaper
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24sata d.o.o.
We mainly publish articles from our website 24sata.hr based on two main principles: ... more |
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Al Nisr Publishing
We publish top news stories, talking points, discussion threads, debates, photo competitions, video uploads, reader interactivity elements and community reports.... more |
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Asahi Shimbun Co Ltd
In the first few weeks after the earthquake and the Fukushima nuclear crisis, we posted updates as frequently as possible on our Facebook in the belief that there was great demand for such updates fr... more |
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Casa Editorial El Tiempo S.A.
Los post que publicamos en nuestro Fan Page son noticias de interés general y temas propicios para el debate y la opinión. También galerías, sondeos y caricaturas. ... more |
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Dow Jones & Company Inc
The Wall Street Journal’s social media team looked to cover Facebook's initial public offering in an entirely new way. They chose to cover Facebook by using Facebook.... more |
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El Día, Inc.
Al inicio del proyecto, solo compartíamos enlaces de noticias a nuestro sitio web. Actualmente, no solo compartimos enlaces, también tomamos el pulso de nuestros usuarios, estos comentarios son public... more |
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Guardian News & Media
The Guardian Facebook app integrates with Facebook's Open Graph platform and the Guardian API, enabling Facebook users to read and experience Guardian content without leaving Facebook. When following ... more |
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J. Esslinger GmbH & Co. KG
Gemeinsam mit der wohin GmbH präsentiert die „Pforzheimer Zeitung“ ihren kompletten Veranstaltungskalender und das dazugehörige Ticketsystem in einer eigenen Facebook-App unter der Adresse https://app... more |
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Ringier AG
On our Blick am Abend Facebook page, we publish different content forms to increase user engagement (e.g., the picture of the day where we ask Facebook users to write a headline for this picture. The ... more |
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Ringier AG
On our Blick Soccer Facebook page, we publish different content forms to increase user engagement. The majority of the content are current soccer news as well as pictures and videos on current soccer ... more |
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Röhm Verlag & Medien GmbH & Co. KG
We use Facebook as a local news-ticker. Here you can find local news and topics during the day. Some of them are linked to our free e-paper, some are teasers for articles you can read the next day in ... more |
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Singapore Press Holdings Ltd
Please refer to the attachment.... more |
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SNC Le Parisien Libéré
The core activity of the Facebook page consists in delivering real-time national and international news, through links to article on the website, wide photo-coverage, and surveys. Articles are categor... more |
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S.A. La Nación
Curamos y publicamos información acorde a la comunidad de La Nación en Facebook. Para ello realizamos una cuidadosa selección de la información de acuerdo a los intereses y necesidades de nuestra audi... more |
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The Economist Newspaper
Content published via our Facebook page:... more |
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The New Straits Times Press (Malaysia) Bhd
Links to articles on our website.... more |
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Verdens Gang AS
More than 100 000 readers joined a special FB site and more than 35 000 readers signed a “Bullying manifest” at the FB- site: I will never bylly anyone!... more |
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Monetization
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Regionalmedien Austria AG
Das Projekt entstand dadurch, dass der Kunde Agrarmarketing Tirol zu einem großen Fotogewinnspiel über die Bezirksblätter Tirol aufgerufen hat. Das Gewinnspiel wurde sowohl in den Print-Ausgaben als a... more |
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Singapore Press Holdings Ltd
The omy Blog Club (http://blog.omy.sg/blogclub) was set up in 2010 from an incidental database of over 3,000 bloggers omy.sg amassed while running the Singapore Blog Awards (http://sgblogawards.omy.sg... more |
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Singapore Press Holdings Ltd
Please see attachment. ... more |
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Special projects
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Aftonbladet Hierta AB
A digital platform where the readers and music fans can create their own music TV episode for Aftonbladet's music prize Rockbjörnen.... more |
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Al Nisr Publishing
Ever wondered how race horses such as Secretariat, Seabiscuit, Brigadier Gerard, Man O' War or Nijinsky got their names? It appears that choosing a name for a horse can be a very passionate process. I... more |
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Al Nisr Publishing
A Gulf News investigation estimated that at least Dh50 million was being lost annually in retail transactions owing to an alleged shortage of small denomination coins (fils) in the UAE. Retails goods ... more |
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Axel Springer Verlag
Aufgabe... more |
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BBV Mediengruppe Temming New Media GmbH Es sollten 111 Menschen aus der Region geehrt / überrascht werden, die sich durch besonderes privates oder institutionelles Engagement ausgezeichnet haben. Diese Menschen haben es verdient, einerseits... more |
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Berlingske Media A/S
We tried out two different approaches for the festivals - innovating the approach as we went along. ... more |
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Casa Editorial El Tiempo S.A.
Durante el 4 de abril del 2012, cambiamos el logo de la marca, el ávatar de las cuentas, cubrimiento de la carrera 'Remangate. Difundimos fotos de los lectores y usuarios remangados, uso de un twibbon... more |
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El Día, Inc.
Trabajamos una cobertura multiplataforma sobre el combate de boxeo de Miguel Cotto vs. Floyd Mayweather. Dentro de todos los componentes de la cobertura, surgió la idea de buscar el doble de Miguel Co... more |
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Lensing Medien GmbH & Co. KG
Hunde sind des Menschen bester Freund - nach einer erfolgreichen ersten Suche im Jahr 2011 nach einer "Schönsten Schnauze" wollten wir 2012 die Social-Media-Kanäle unserer Aktion erweitern. So bekamen... more |
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Mittelrhein-Verlag GmbH
People are requested to submit their photos for our platform Rheinstagram. To do that, they may use the popular service Instagram. We collect the best pictures from our region with some intelligent ha... more |
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Mittelrhein-Verlag GmbH
An increasing part of the audience is not searching for information, these people are waiting for the information to find them. This offers the chance to adress people when something is happening unex... more |
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New Zealand Herald
A week after the Christchurch earthquake of February 22, 2011, I travelled to the eastern suburbs of Christchurch, where tens of thousands of people were living without electricity, toilets, and with ... more |
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PDV Inter-Media Venture GmbH
The idea for retter.tv was born when complaints by various emergency and rescue organisations were observed, pointing out that they had insufficient possibilities to publish their content as the daily... more |
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RIA Novosti - Russian News & Information Agency
The first walk with a picnic and an excursion around the historical premises took place on May 26 in Kolomenskoye Park. The project has its free Facebook group http://www.facebook.com/events/304197306... more |
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RIA Novosti - Russian News & Information Agency
Seminars and meetings in the project’s framework which are carried out each Wednesday are intended to unite different go-getters who achieved success in specific spheres of Moscow urban live, those en... more |
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Ringier AG
The goal of our Blick am Abend: Picture of the Day Campaign is to better integrate our Facebook page and the print channel (i.e., to engage users on Facebook and motivate them to read the print issue ... more |
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Ringier AG
For the 2012 Euro Cup in Poland and the Ukraine, four bunnies oracle on the result of the 31 games. Two brown bunnies, one black and one white bunny. For the Blick Euro 2012 Bunny Oracle, we specifica... more |
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Saarländische Wochenblatt Verlagsgesellschaft mbH
Ausgangssituation:... more |
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Singapore Press Holdings Ltd
Singapore Blog Awards (SBA) is omy.sg’s annual flagship event, and is a prestigious award to recognize and acknowledge tireless "new-age wordsmiths" who devote much time and energy in maintaining up-t... more |
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Singapore Press Holdings Ltd
RHB - The Straits Times National Spelling Championship 2012 originated from an annual spelling competition organised by the Ministry of Education. The competition received a few hundred participants e... more |
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Singapore Press Holdings Ltd
Please see attachment. ... more |
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Singapore Press Holdings Ltd
Please refer to attachment. ... more |
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The Economist Newspaper
Philips was looking for a marketing solution in order to position the Philips brand with their new range of high quality products. It was the products superior sound which needed to be communicated to... more |
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The Irish Times Ltd
Last year, an average of more than 100 Irish people a day left Ireland in search of opportunities and adventure. This mass exodus of Irish citizens will have a lasting impact on their lives, on those ... more |
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The Irish Times Ltd
The Irish Times and theatre company Fishamble decided to invite members of the Irish public to submit short plays, in order to capture glimpses of the extraordinary times we are living through in this... more |
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The Irish Times Ltd
Ireland grapples with recession and a torrent of negative media coverage, yet survey after survey shows we are among the happiest nations in the world. The Irish Times decided to turn its attention to... more |
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The New Straits Times Press (Malaysia) Bhd
On Feb 21 2012, NST readers opened their copies of the newspaper to discover an audio box featuring a cheerful banter of a mother and her child involved in a fun learning activity.... more |
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The New Straits Times Press (Malaysia) Bhd
UEM Group Berhad (UEM) commissioned the NSTP e-Media Sdn Bhd to design, manage and monitor an online campaign in anticipation of the PLUS Expressways Berhad acquisition. The official announcement of t... more |
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Times Newspapers Ltd
Before we started our Cities fit for Cycling campaign http://www.thetimes.co.uk/tto/public/cyclesafety/ in February, cycling was not on the Government agenda. ... more |
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Verdens Gang AS
Four projects connected to the terror attack where readers and social media helped us in our reporting.... more |
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Volksfreund Druckerei Nikolaus Koch GmbH
Print, online, Social Media - Mit der Aktion wurden alle Publikationskanäle für das Benefizprojekt zusammengefasst. Jedes Medium konnte dabei seine besonderen Stärken ausspielen.... more |
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Yedioth Communication Press (2000) Ltd.
In 2010, we were approached to join the promotion campaign of the Tel Aviv Marathon. Tel Aviv, the central and most vibrant city in Israel, is one of the leading cities in the world and boasts a tradi... more |
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