XMA Cross Media Awards 2012 Special projects
		Marie Kry, Stockholm (Aftonbladet Hierta AB, Sweden).         Project name     CreateTV for Rockbjörnen (SkapaTV för Rockbjörnen in Swedish).     General Publication Info     Largest media outlet in Sweden (print, web, mobile, web TV) Established in 1830 Type: Evening newspaper Frequency: Daily Circulation Print: Appr. 250K/day Reach website: 5,7 million uw/week Reach mobile site: 1,8 million uv/week Reach webTV: 2,8 million uw/week Total reach (all platforms): 2,5 million individuals daily Aftonbladet has daily newspapers’ largest editorial staff body and entertainment section in Sweden.     Idea and Implementation of your special project     A digital platform where the readers and music fans can create their own music TV episode for Aftonbladet's music prize Rockbjörnen.     Project results and results monitoring     The project is still active. But so far: Male population represents appr 22 % of the votes (previous year 5 %) Votes made from mobile platforms represent appr. 25 % of the votes (previous year 5 %) Brand owner awarness - will be measured in late August.     Additional comments     The campaign/projet will be closed September 30th 2012 (still active).     LINKS     Some of the created full episodes: http://skapatv.aftonbladet.se/videos/4ffac302b9b9c ... http://skapatv.aftonbladet.se/videos/4fccc90db9b9c ... http://skapatv.aftonbladet.se/videos/4ff1fc4ab9b9c ... CreateTV: http://skapatv.aftonbladet.se Comedy segments: http://www.youtube.com/watch?v=HiKUp7N2m3U&feature ... Rockbjörnen website: www.rockbjörnen.se (available as mobile version too) Radio commercial: http://skapatv.aftonbladet.se/videos/4fccc90db9b9c ... Website Aftonbladet: www.aftonbladet.se Website Livelöpet: www.aftonbladet.se/livelopet Mobile site: http://mobil.aftonbladet.se/nojesbladet/musik/rock ... Web TV: http://www.aftonbladet.se/webbtv/ Facebook: https://www.facebook.com/#!/pages/Rockbj%C3%B6rnen ... Twitter: https://twitter.com/#!/Rockbjornenlive   Uploads: WAN-IFRA_XMA_2012_Sweden_Aftonbladet_CreateTV.pdf  (9382 KB)      General contact and feedback address: Ms. Raquel Meikle Programme Manager Events WAN-IFRA Darmstadt, Germany Phone: +49-6151-733.927 E-Mail: raquel.meikle@wan-ifra.org

]