| |
|
 |
|
|
|
|
|
|
|
|
|
| |
The Name of the Game, Dubai (Al Nisr Publishing, United Arab Emirates). |
|
| |
|
|
|
| |
Project name |
|
| |
The Name of the Game (Sport Special Report)
|
|
|
| |
General Publication Info |
|
| |
The above project was published in the Gulf News newspaper in Dubai in December 2011. Published by Al Nisr Publishing LLC, Gulf News is the flagship publication of the group with an average daily audited circulation of 111,637 for Saturday to Thursday and 113,006 for Friday. It is the leading English language newspaper of the region and has the highest circulation & readership figures. The package was also published on the group's news portal www.gulfnews.com, which is the most visited news website in the UAE according to the Arab Media Outlook 2011-2015. It is also the most trafficked English language news website in Middle East, and according to a BPA Worldwide audit, average monthly unique visits for gulfnews.com are 2,455,587. The site is also available for mobiles and tablets, with a presence on Facebook and Twitter.
|
|
|
| |
Idea and Implementation of your special project |
|
| |
Ever wondered how race horses such as Secretariat, Seabiscuit, Brigadier Gerard, Man O' War or Nijinsky got their names? It appears that choosing a name for a horse can be a very passionate process. It certainly was in the case of Shaikh Hamdan Bin Rashid Al Maktoum, Deputy Ruler of Dubai and Minister of Finance, one of the most successful owners and breeders on the international racing scene over the last 30 years. Shaikh Hamdan has bred and owned some great champions, all of whom he has given characteristically Arabic names such as Al Bahathri, Nashwan and Salsabil. But what's the story behind the names? Gulf News decided to dig deep into the inside story of an extraordinary process and narrate it across the print and online media.
|
|
|
| |
Project results and results monitoring |
|
| |
This project - comprising an online interactive and print stories which also migrated to the web - was critically acclaimed by general readers, the equestrian community and even the horse owners for its unique thought-content and display. The online interactive - integrating pictures, voice and information - got 6,841 page views as of July 2012, with the average time spent on the page being a very healthy 3 minutes 22 seconds. The whole project also generated reader conversations about the mystery surrounding the naming process of horses.
|
|
|
| |
Additional comments |
|
| |
|
|
|
| |
LINKS |
|
| |
1: Interactive graphics:
http://gulfnews.com/multimedia/graphics/hamdan-s-b ...
2: Print report:
http://gulfnews.com/sport/horse-racing/the-name-of ...
|
|
|
|
|
|
|
|
|
 |
| |
|
| |
General contact and feedback address:
Ms. Raquel Meikle
Programme Manager Events
WAN-IFRA
Darmstadt, Germany
Phone: +49-6151-733.927
E-Mail: raquel.meikle@wan-ifra.org
|
|
|
|
|
|
|