XMA Cross Media Awards 2012Best use of Facebook by a newspaper
The Wall Street Journal, New York
(Dow Jones & Company Inc, USA).
Project name
Tracking Facebook's IPO
General Publication Info
The Wall Street Journal is the world's leading business publication with more than two million subscribers and is the largest U.S. newspaper by total paid circulation.
Content
The Wall Street Journal’s social media team looked to cover Facebook's initial public offering in an entirely new way. They chose to cover Facebook by using Facebook.
Social media editors created a Facebook page entitled “Tracking Facebook IPO”: http://Facebook.com/GoesPublic.
The page offered fans the latest headlines, graphics, and videos about the social-networking giant's impending public debut. It also featured articles from deep within the Journal archives regarding the company with "milestones" highlighting key dates in Facebook's history.
Implementation and Working team
The Journal's social media team created the new page and maintained it ahead of the Facebook IPO and through the company's first fews days as a publicly-traded company. The page was promoted via other social media sites, including Twitter and the Journal's official Facebook page, and was linked to aggressively on WSJ.com.
Please read the attached document for greater details.
Additional comments
LINKS
http://Facebook.com/GoesPublic
http://www.mediabistro.com/10000words/how-the-wall ...
http://www.poynter.org/latest-news/mediawire/17323 ...
Uploads:
judges_letter.pdf
(45 KB)
General contact and feedback address:
Ms. Raquel Meikle
Programme Manager Events
WAN-IFRA
Darmstadt, Germany
Phone: +49-6151-733.927
E-Mail:
raquel.meikle@wan-ifra.org
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