XMA Cross Media Awards 2012 Best community engagement
		Gadis Magazine, Jakarta (PT Gaya Favorit Press, Indonesia).         Project name     GADIS Sampul 2012     General Publication Info     GADIS Sampul is a pioneer beauty pageant in Indonesia that held by GADIS Magazine (first and the biggest teenage girl magazine in Indonesia). This is an annual event that has attained large popularity since 1987. It has never failed to attract many participants. This event gathers all the members of GADIS communities, to embrace and celebrate their passion. GADIS Sampul also strengthens the engagement between brand and its communities annually through several activities: registration (through form on the magazine), road show, 1 Week Camp, Meet & Greet and Grand Final. Starting 2010, the publication of GADIS Sampul also can be found on the website (www.GADIS.co.id) through channel GADIS Sampul (http://gadis.co.id/gadissampul) and social media.     Implementation     There are 4 from 5 GADIS communities that have been targeted through GADIS Sampul 2012 project. They are: School Girls, Young Fashionistas, Hang out Girls and Trend Followers. We can embrace all of them through activities that are part of GADIS Sampul. For example, we held GADIS Dance Competition in 2 big cities in Indonesia, Bandung and Surabaya which the finalist can perform in GADIS Sampul road show and the video uploaded in website. This competition embraces School Girls and Trend Followers communities. Meanwhile in GADIS Sampul Meet & Greet and Grand Final, all the 4 communities embraced.     Project results     From January until July 2012, GADIS Sampul successfully increases our web members, web page views, Twitter followers, Facebook Fans and YouTube viewers. •Web members: 50.620 •Web page views: 59.826 page views on 15 June 2012 (first day of GADIS Sampul semi finalist voting) and 22.492 page views on 5 July 2012 (GADIS Sampul Grand Final which we have video live streaming on website). •Twitter followers: 22.326 •Facebook Fans: 56.220 •YouTube viewers: 297.786     Additional comments     Every year we always develop new activities in our digital media (website and social media). This year, there are several new activities. They are GADIS Dance Competition, video live streaming GADIS Sampul Grand Final on website, promo finalist on Twitter that linked to our finalist voting on website, etc. In the future, we will develop something different in order to make our digital media step up to the next level through GADIS Sampul project.     LINKS     Website & Social Media: •Website: www.GADIS.co.id •Twitter: @GADISmagz: http://twitter.com/GADISmagz/ • Fanpage Facebook: Majalah GADIS (Gaya Gaul Gosip): http://www.facebook.com/pages/Majalah-GADIS-Gaya-G ... • YouTube: GADISmagz: http://www.youtube.com/user/GADISmagz • Pinterest: GADISmagz: http://pinterest.com/gadismagz/pins/ • Instagram: GADISmagz GADIS Sampul Activities: • GADIS Dance Competition: http://www.gadis.co.id/video/gadis.dance.competiti ... • GADIS Sampul form registration: http://gadissampul.gadis.co.id/formulir.2012 • GADIS Sampul road show report: http://gadissampul.gadis.co.id/roadshow • GADIS Sampul 1 camp report: http://gadissampul.gadis.co.id/karantina • GADIS Sampul finalist voting: http://gadissampul.gadis.co.id/finalis.2012 • GADIS Sampul Grand Final video live streaming: http://gadissampul.gadis.co.id/livestreaming • GADIS Sampul Grand Final on YouTube: a: GADIS Sampul Crowning (Part 1): http://www.youtube.com/watch?v=hWgGevFeka4&list=UU ... b: GADIS Sampul Crowning (Part 2): http://www.youtube.com/watch?v=CAzecDgccj0&list=UU ... c: GADIS Sampul Crowning (Part 3): http://www.youtube.com/watch?v=aFRrA0tRaw4&list=UU ... d: RAN – Salah Tingkah (Live at Malam Final GADIS Sampul 2012): http://www.youtube.com/watch?v=S3HrRPIqBYI&list=UU ... e: RAN – TGIF (Live at Malam Final GADIS Sampul 2012): http://www.youtube.com/watch?v=MUYSi5vHfMc&list=UU ... f: Raisa – Could it Be (Live at Malam Final GADIS Sampul 2012): http://www.youtube.com/watch?v=pM7n9HxfkKA&feature ... g: Raisa – Price Tag (Libe at Malam Final GADIS Sampul 2012): http://www.youtube.com/watch?v=_mkRWpD4bAw&feature ... • GADIS Sampul Meet & Greet on YouTube: a: HiVi – Indahnya Dirimu (Live at Meet & Greet GADIS Sampul 2012): http://www.youtube.com/watch?v=uktQnWLObGE&list=UU ... b: HiVi – Khayalan (Live at Meet & Greet GADIS Sampul 2012): http://www.youtube.com/watch?v=MW0ozFMTuIY&list=UU ... c: HiVi – Orang Ke 3 (Live at Meet & Greet GADIS Sampul 2012): http://www.youtube.com/watch?v=wKh_3qrClE8&list=UU ... d:HiVi – Mata ke Hati (Live at Meet & Greet GADIS Sampul 2012): http://www.youtube.com/watch?v=X0tLMmwN7w0&list=UU ... e: HiVi – Lihatlah Dunia (Live at Meet & Greet GADIS Sampul 2012): http://www.youtube.com/watch?v=HrHTL-Yg0q4&list=UU ... f: Petra Sihombing – Istimewa (Live at Meet & Greet GADIS Sampul 2012): http://www.youtube.com/watch?v=p6EDRynQyno&list=UU ...   Uploads: GADIS Sampul Project for IFRA.ppt  (1862 KB)    GS_GADSAM IFRA 2012conv...d.pdf  (10583 KB)      General contact and feedback address: Ms. Raquel Meikle Programme Manager Events WAN-IFRA Darmstadt, Germany Phone: +49-6151-733.927 E-Mail: raquel.meikle@wan-ifra.org

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