XMA Cross Media Awards 2012
Best use of Facebook by a newspaper
   
  Blick Fussball-1, Zürich
(Ringier AG, Schweiz).


 
 
 
  Project name  
  Blick Soccer Facebook Page
 
  General Publication Info  
  Blick offers solid information and features exclusive entertainment. Switzerland's only tabloid boasts a paid circulation of 208,360 copies and a readership of 622,000, making it the most widely read newspaper in the country.
Since its foundation in 1959 Blick has undergone various changes in terms of content and appearance; the daily's format has also been repeatedly updated. Blick's strength lies in its exclusives. It stays in close touch with the people and depicts the faces its readers are moved by. Sports have always been given special emphasis and are featured in a separate section. Blick is a political newspaper whose reporting remains independent.
Blick uses cross-media references: Regular exclusives on Blick.ch provide added value and an incentive for readers to visit the paper's homepage. Various service features make Blick a useful source of advice, whether for buying a car or simply choosing the evening's best TV entertainment program.
Blick delivers state-of-the-art tabloid journalism with a big format, big pictures and big stories.
The entire Blick group of offerings has been produced in a central integrated newsroom since March 7, 2010.
 
  Content  
  On our Blick Soccer Facebook page, we publish different content forms to increase user engagement. The majority of the content are current soccer news as well as pictures and videos on current soccer events in Switzerland as well as internationally. Further, we run competitions and contests on Facebook on our own Blick Soccer Contest App (e.g., a raffle to win an Euro 2012 ball signed by Iker Casillas). We also use our Blick Soccer Facebook page to give behind the scenes views and insights to our Blick Soccer Editorial Team.
 
  Implementation and Working team  
  Due to our integrated newsroom at Ringier, our Blick Sports editorial team is in charge of all Blick Soccer news channels, which include the print-, online-, mobile app- as well as all social media-channels (e.g., Facebook, Twitter). Further, our digital media & marketing teams are involved in running the Blick Soccer Facebook page (e.g., when it comes to corporate identity & design, running marketing campaigns or promotions as well as monitoring the success of our Facebook page and the like).
The Blick Soccer Facebook page was introduced to our readers on August 17th, 2011 and featured in the print as well as online and mobile/app publications. Since then the user base has continuously grown up to more than 12'000 users today, which is a quite large number for the German-speaking part of Switzerland. Blick in general as well as Blick Sports and the Soccer section specifically follow a multi-channel content strategy, which integrate our print, online, mobile app-, as well as social media-channels (i.e., Facebook, Twitter). In daily operations, one editor is in charge to coordinate all social-media activities on these channels. One example of our implementation of a cross-channel content strategy is our Euro 2012 Soccer Oracle which linked our Blick Soccer Facebook page, our mobile and online webpages as well as our print publications (Blick, SonntagsBlick, Blick am Abend).
 
  Additional comments  
 
 
  LINKS  
  https://www.facebook.com/blickfussball
http://www.blick.ch/sport/fussball/
http://www.blick.ch/sport/fussball/euro2012/
 
Uploads:
blick_fussball_screenshots.pdf  (642 KB)   
  General contact and feedback address:

Ms. Raquel Meikle
Programme Manager Events
WAN-IFRA
Darmstadt, Germany

Phone: +49-6151-733.927
E-Mail: raquel.meikle@wan-ifra.org
 
   
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