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Sindelfinger Zeitung/Böblinger Zeitung - 1, Sindelfingen (Röhm Verlag & Medien GmbH & Co. KG, Deutschland). |
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Project name |
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The use of Facebook for high profile, coverage and brand of Sindelfinger Zeitung/Böblinger Zeitung
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General Publication Info |
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The Sindelfinger Zeitung/Böblinger Zeitung is a local daily newspaper with 12 000 copys. We cover with 12 editors all events in our county, especially in the two citys Sindelfingen an Böblingen. We get the national and international content from the Stuttgarter Nachrichten. We use social media very intensive, especially Facebook.
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Content |
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We use Facebook as a local news-ticker. Here you can find local news and topics during the day. Some of them are linked to our free e-paper, some are teasers for articles you can read the next day in our newspaper. And some topics we post Facebook-only. In addition we use Facebook to find topics and content. Secondary we post important news of the Sindelfinger Zeitung/Böblinger Zeitung such as new offers to subscribe, competitions, advertising.
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Implementation and Working team |
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We have 21 administrators, not only editors. There are also members of our advertising team, marketing or for example our trainees.
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Additional comments |
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The aim is, to make our brand more popular, to increase the coverage and get in touch with especially young people, who are not used to read a newspaper. Our community fulfills our expectations. Most of our Facebook-friends are aged beweed 18 and 45 years. We know, that the most of our new subscribers are aged over 45 years. So we closed a important gap with Facebook.
In addition we have been very sucessfull in 2011 with the sale by retail. We improved almost 5 percent, while the newspaper industry in germany lost over 4 percent. We think, the posts on Facebook are very important for this success.
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LINKS |
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https://www.facebook.com/szbz.de
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