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It's really time für real-time - How social media opens up new opportunities in journalism, Koblenz (Mittelrhein-Verlag GmbH, Germany). |
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Project name |
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It's really time für real-time - How social media opens up new opportunities in journalism
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General Publication Info |
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Rhein-Zeitung is a newspaper in a mainly rural area in Rhineland-Palatinate. Rhein-Zeitung was the first German regional paper that had established an online editorial departement. In 2009 Rhein-Zeitung was the first regional paper in Germany that offered a position for a social media editor. The social media editor is part of the nesdesk and member of the online editorial staff consisting of three editors.
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Idea and Implementation of your special project |
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An increasing part of the audience is not searching for information, these people are waiting for the information to find them. This offers the chance to adress people when something is happening unexpected with only lead lead time. The way we use social media established the base to start live action.
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Project results and results monitoring |
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The experiences we made encouraged us to start live blogging and live streaming without any lead time in increasing number. Wether there is a press converence on an important manner, a disaster or a protest march - we try to cover it live. We know the effort is worth it as we will reach immediatly a number of readers/viewers by social media. In the meantime we receive suggestions and demands by the audience what we should cover live. We have gotten the impression that our fans and followers in social media have learned the lesson they can rely on us and our response time far more than on tv stations.
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Additional comments |
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LINKS |
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Live-Streaming the first moments after defusion of a bomb:
http://www.rhein-zeitung.de/regionales_artikel,-Li ...
Covering a march of neonazis:
http://www.rhein-zeitung.de/regionales_artikel,-Li ...
Live-blogging and live-streaming a press conference regarding the future of famous race track Nuerburgring:
http://www.rhein-zeitung.de/startseite_artikel,-Li ...
http://www.rhein-zeitung.de/regionales_artikel,-LI ...
(All accomplished by several tweets and facebook postings)
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