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New Straits Times on Facebook, Kuala Lumpur (The New Straits Times Press (Malaysia) Bhd, Malaysia). |
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Project name |
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NST Online on Facebook
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General Publication Info |
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Established in 1845, The New Straits Times Press (Malaysia) Berhad (affectionately known as NSTP) is Malaysia's oldest and largest newspaper publisher.
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Content |
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Links to articles on our website.
Individual wall photos and photo albums for special occassions.
Promos for iPad, live chat sessions, contests and special offers for readers.
Polls or questions meant to gather public opinion/feedback for use in news stories.
Public service announcements ie road closures, missing persons.
With the introduction of Facebook timeline, we've included the newspaper's history and milestones, incorporating old photos from archives.
Social media campaigns on road safety, energy conservation.
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Implementation and Working team |
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All section heads are given admin status for the facebook page. Most breaking news update is done by the online team, while individual print sections handle their own promos. For special projects, temporary admin status is given to the teams involved (ad sales, branding, emedia etc)
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Additional comments |
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A separate facebook page was also set up for our Sunday edition, business section, Tech and Travel pages due to their specialised content, but we help cross promo on each other's pages.
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LINKS |
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http://www.facebook.com/nstonline
http://www.facebook.com/btimes
http://www.facebook.com/nsuntimes
http://www.facebook.com/technst
http://www.facebook.com/pages/Travel-Times/1598469 ...
http://www.facebook.com/niexter
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General contact and feedback address:
Ms. Raquel Meikle
Programme Manager Events
WAN-IFRA
Darmstadt, Germany
Phone: +49-6151-733.927
E-Mail: raquel.meikle@wan-ifra.org
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