


	IFRA XMA Cross Media Awards 2009





	Company: RIA Novosti - Russian News & Information Agency
	Project name: Russia Profile





	General information about the publication

	Russia Profile is an English-language information service and community platform consisting of a daily-updated Web site and a quarterly special report, geared toward a wide range of readers with a professional interest in Russia. The goal is to offer the most comprehensive and concise view of business, economic, political and cultural trends and processes underway in Russia. Russia Profile provides in-depth analysis of Russian business, economics, politics, current affairs and culture.

	Entry description

	The Russia Profile web site and quarterly electronic magazine (special report) is the main resource of our brand. Our website includes the following main sections: • Politics • Business • International • Culture & Living • Experts’ Panel • Blog • Book & Film Reviews • Themes & Issues • Resources • Business New Europe • CDI Russia Profile List • Global Russia Calendar • Useful Links • Partners

	The basic idea of your cross-media design

	In January 2009, the Russia Profile print magazine edition was converted to an electronic edition, posted on the site online. To attract the readers' attention to issues concerning Russia and to make Russia Profile into a popular resource. THE RUSSIA PROFILE TARGET AUDIENCE INCLUDES READERS FROM THE FOLLOWING SECTORS: Business 32% Civil service 8% Education 11% Government 1% Media 22% NGO 2% Others 2% Research 12% Think-tank 6% Trade Body 3% Unidentified 1% We intend to retain the audience that existed for the print edition of the magazine, as well as to attract some new readers with our new format.

	Used media channels


	Online

The implementation

Since January 2009, we have a very special project - e-paper. It is one of part of our projects - interactive magazine. The new quarterly appears with a new theme for each issue, produced by our editorial department. A link to the e-paper is posted on our website, so the readers can easily access both the special report/magazine and the new articles that we post online on a daily basis.

Image(s)

RP_LOGO_1.jpg (45 KB)

Links

www.russiaprofile.org

Results of the design & branding implementation

RUSSIA PROFILE succeeds in the most difficult tasks: its articles are serious and thorough, yet not boring; they are
thematically diverse, but not superficial, and balanced without being dull. The RP has an independent and
clear position in terms of content and style.
Over 30,000 unique visitors access WWW.RUSSIAPROFILE.ORG monthly and over 6,000 professionals subscribe to Russia Profile e-paper. Thirty-two percent of Russia Profile’s readers come from the business sector.