IFRA XMA Cross Media Awards 2009
	Company: Helsingin Sanomat OY
	Project name: HS.fi/mobiili
	General information about the publication
	Helsingin Sanomat is the largest subcription based newspaper in the Nordic region. Founded in 1904, in the footsteps of predecessor, Päivälehti, which appeared between 1889 and 1904, Helsingin Sanomat has been Finland 's largest paper since the early part of the twentieth century. The paper's weekday and Saturday circulation totalled in 2008 412,421 copies, and its Sunday circulation 468,505 copies. One in five Finns, and three out of four people living in Greater Helsinki, read Helsingin Sanomat. The paper is independent and non-aligned. The online version HS.fi has a reach of 1.1 million unique browsers per week.
	Entry description
	The idea for the new iPhone and Nokia N-series mobile service was to build on the 120 year old Helsingin Sanomat brand and the new shortened HS.fi brand used online and mobilize that. The new stylish mobile service was launched at the same time as the iPhone in Finland in July 2009 so we were able to utilize the media buzz around the iPhone launch for free marketing.
	The basic idea of your cross-media design
	See attached word document
	Used media channels

	Newspaper		Mobile Services
	Online

Other:	Outdoor
	The implementation
	See attached word document
	Image(s)
	090617_HS_fi_mobiili_xma_award_application.doc  (857 KB)    090313_HSmobile.ppt  (4451 KB)    Screenshot0001.jpg  (36 KB)    HS-fi_logo.eps  (36 KB)    HelsinginSanomat_logo.eps  (101 KB)    HS20090601SI1A101.pdf  (1615 KB)    HS20090601SI1ET01.pdf  (798 KB)    hs_fi.JPG  (199 KB)    outdoor_metro_helsinki.jpg  (39 KB)
	Links
	http://hs.fi/mobiili
	Results of the design & branding implementation
	Please see attached word document
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