Cross-media Advertising
The society has changed dramatically, different media consumption habits and new channels require innovative ways to approach consumers. People are exposed to information clatter all day. To bring advertising messages across, it is increasingly important to serve all media channels that the target audience avails of - in a focussed and structured way. Advertisers and agencies have become aware of this –newspapers adapt to this trend. There are fascinating examples around the planet of how news publishers are tackling these challenges.
| “I don’t care about ad pages. I care about great ideas and surrounding the consumer with all media vehicles that a publication has access to.” |
The aim of the IFRA XMA Cross Media Awards 2008 is to present the best examples of combining different print and digital channels to bring the advertisers’ messages across. Download our PDF brochure at the end of this page. |
Who can take part?
Newspapers and media houses of any size, that are implementing a convergent media strategy on the topic cross media advertising.
Please submit your most successful and innovative projects in three different categories:
A: Cross media campaigns for individual advertising customers
B: Cross media classfieds (combining print with online and mobile channels)
C: Cross media communities for special interest groups (e.g. travel, young audience, gardening), that are a platform for new advertiser target groups.
How to take part?
You are invited to enter cross-media advertising projects conducted in the period between 1 July 2007 and 30 June 2008 for the IFRA XMA Cross Media Awards 2008 competition. The final date for receiving entries is 30 June 2008.
A jury comprising international newspaper and media experts will evaluate the entries. Entry fee for submissions is 150 EUR (IFRA members) and EUR 250 (IFRA non-members).
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Contact us
For more information, contact:
Raquel Meikle
IFRA
Washingtonplatz 1
64287 Darmstadt / Germany
Tel.: +49.6151.733-927
Fax: +49.6151.733-802
xma@ifra.com
XMA Project Manager:
Michael Heipel
IFRA
Washingtonplatz 1
64287 Darmstadt / Germany
Tel.: +49.6151.733-781
Fax: +49.6151.733-802
Downloads
Information in English (XMA2008_info_e.pdf, 935 kb)
Information in French (XMA2008_info_f.pdf, 937 kb)
Information in German (XMA2008_info_d.pdf, 919 kb)
Information in Spanish (XMA2008_info_es.pdf, 933 kb)
+49.6151.733-927
+49.6151.733-802
