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WAN-IFRA XMA Cross Media Awards 2011 |
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Company: IMPRESA Serviços |
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Project name: VISÃO |
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General information about the publication |
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Founded in 1993, Visão is a magazine of information to the general public: addressing issues of general interest in all areas of life, for Portugal and the World, in a clear and accessible way. Reports, analyzes and explains the facts and events that make the headlines. The themes that compose the magazine are based on the social, political, economic and financial fields - culture and science, sport and medicine are also always addressed. Information wants to be free and accurate. The journalism research is carried out, without falling into sensationalism and in search of scandal. |
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Entry description |
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Free app with an in app purchase editions
The application itself is free. Inside the applications users can choose between on time purchase or subscription.
e-Paper subscribers can also use their password to access the same issues they subscribed to for e-Paper version. |
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The basic idea of your application project |
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Basic Ideia To provide our audience a new extended multimedia experience of our magazine Purpose One of the first magazine apps on the iPad, in Portugal , VISÃO pretends to innovate the consumer and advertiser experience such as a large number of multimedia solutions. Segments The earlier adopters Our intension is to attract the earlier adopters and to explore a large number of multimedia solutions, and to allow to our paper readers an evolution that could not happen with the online or paper edition |
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Used media channels |
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