WAN-IFRA XMA Cross Media Awards 2011
 
   Company: IMPRESA Serviços
   Project name: VISÃO
 
  
  General information about the publication
   Founded in 1993, Visão is a magazine of information to the general public: addressing issues of general interest in all areas of life, for Portugal and the World, in a clear and accessible way. Reports, analyzes and explains the facts and events that make the headlines.
The themes that compose the magazine are based on the social, political, economic and financial fields - culture and science, sport and medicine are also always addressed. Information wants to be free and accurate. The journalism research is carried out, without falling into sensationalism and in search of scandal.
  Entry description
   Free app with an in app purchase editions The application itself is free. Inside the applications users can choose between on time purchase or subscription. e-Paper subscribers can also use their password to access the same issues they subscribed to for e-Paper version.
  The basic idea of your application project
   Basic Ideia
To provide our audience a new extended multimedia experience of our magazine
Purpose
One of the first magazine apps on the iPad, in Portugal , VISÃO pretends to innovate the consumer and advertiser experience such as a large number of multimedia solutions.
Segments
The earlier adopters
Our intension is to attract the earlier adopters and to explore a large number of multimedia solutions, and to allow to our paper readers an evolution that could not happen with the online or paper edition
  Used media channels
   Newspaper    TV
   Mobile Services    Online
   CD/DVD
  The implementation
   The application was launched on the 2 December 2010
The departemnts driving the setup were Software factory department, New platforms department
The content are shared among different channels with an automation project and special redesign to publish on tablets
  Image(s)
iconGrande.png  (13 KB)   
radar.jpg  (252 KB)   
IMG_0014.png  (1821 KB)   
  Links
   www.visao.pt
  Results of the application implementation
   The application represents 2% of the digital magazine sales. The subscriptions increased 40% since the launching.
It also was distinguished as belonging to the top 15 iPad applications, in the Magazine & Newspapers segment by iMonitor / McPheters & Company. Full story here: http://www.prnewswire.com/news-releases/imonitor-releases-list-of-best-magazine--newspaper-apps-of-2010-112809119.html
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