WAN-IFRA XMA Cross Media Awards 2011
Company:
RCS Quotidiani SpA
Project name:
Corriere della Sera Digital Edition
General information about the publication
RCS Digital is the company that manages and develops RCS Quotidiani activity across the digital media: Corriere della Sera.it and Themed Sections, La Gazzetta dello Sport.it, Corriere TV and Gazzetta TV, Classified Offers, Mobile phones and Gaming.
Entry description
Target: Man, Manager/Businessman. We intend to attact new customer segments
The basic idea of your application project
Features:
-Offline Reading: access Corriere della Sera sections and articles to read online and offline
-View weeklies magazines IoDonna and Sette, Style and Casa Amica
-View the daily locals edition and weeklies supplements CorriereEconomia, CorriereMotori and ViviMilano
-Zoom and save articles quickly and share it on Facebook, Twitter and mail
-Text to speach
-Games: sudoku and crossword puzzle
-view picture and video from CorriereTV
-View contents also from your Pc and iPhone
Used media channels
Newspaper
The implementation
When: since january 2010
Setting up:our publisher and our digital department
Connect media channels:our customer can read Corriere Della Sera Digital Edition with the same account from PC, Tablet and iPhone
Why:customer centricity
Image(s)
icona corriere_digital edition.jpg
(1160 KB)
loghi_Corriere_Digital_Edition.jpg
(13 KB)
Foto.PNG
(624 KB)
Prima.PNG
(705 KB)
Video.PNG
(650 KB)
Archivio.PNG
(345 KB)
Help 2.PNG
(298 KB)
Help.PNG
(296 KB)
interna sette.PNG
(931 KB)
interno corriere.PNG
(698 KB)
Sette.PNG
(773 KB)
corriereit.PNG
(582 KB)
Links
http://www.corriere.it/tablet
Results of the application implementation
(Confidential information)
Download:200.000
Subscribers: 20.000
(c) 2024 - Ifra - All rights reserved - www.ifra.com/xma
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