WAN-IFRA XMA Cross Media Awards 2011
 
   Company: BlankPage AG
   Project name: Das Magazin
 
  
  General information about the publication
   DAS MAGAZIN App:
Die kombinierte Ausgabe für iPhone sowie iPad. Und zwar immer schon am Freitag und mit zusätzlichen Bildern und weiteren Features. Ausserdem können Sie jeden Text ganz einfach per Email verschicken, das Heft in einer Ihnen angenehmen Schriftgrösse lesen, und alle Magazine in ihrem persönlichen Archiv aufbewahren.
translation:   The combined edition works for both the iPhone and iPad. It is made available on Fridays with extra pictures and complementary features. In addition, users can send any text simply by e-mail, easily adjust the font size in order to read the magazine in a way that is most comfortable for them, as well as store all issues in their personal archive.
  Entry description
   DAS MAGAZIN App: Die kombinierte Ausgabe für iPhone sowie iPad. Und zwar immer schon am Freitag und mit zusätzlichen Bildern und weiteren Features. Ausserdem können Sie jeden Text ganz einfach per Email verschicken, das Heft in einer Ihnen angenehmen Schriftgrösse lesen, und alle Magazine in ihrem persönlichen Archiv aufbewahren.
  The basic idea of your application project
   This is a publishing app delivering the weekly das Magazin issue to iPad/iPhone. The issue is specifically layouted for these devices providing the CI of the print issue. The app targets existing as well as new customers
The idea is to create a single content only once which can be displayed on different end-devices iPad/iPhone/Web
  Used media channels
   Newspaper    Supplement/Magazine
  The implementation
   The App is available on the iPad since October/2010 and since February/2011 as a Universal App. The same content available on the app is also available on the homepage: www.dasmagazin.ch. (test account: dasmagazin/login2magazin). The idea is to create a single content only once which can be displayed on different end-devices iPad/iPhone/Web.
  Image(s)
icon512.png  (13 KB)   
iPad.png  (843 KB)   
Web.tiff  (494 KB)   
  Links
   www.dasmagazin.ch
  Results of the application implementation
   the app has a regular readship of 500-1000 users / week
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