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WAN-IFRA XMA Cross Media Awards 2010 |
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Company: Novosti Rigionov LLC |
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Project name: GRADUATES 2009 - BYE BYE SCHOOL |
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General information about the publication |
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"Sloboda" – is a multimedia enterprise based on the principles of citizen journalism. One edition has two media platforms: newspaper and WEB 2.0 RodGor.ru. 70% of subjects in each issue is offered by the readers themselves.
We don't depend on authorities, political parties, someone's business or other group interests.
"Sloboda" is the most popular and most read newspaper in Tula.
"Sloboda" tells about the current events in the region of spread, has a positive focus and a wide scope of subjects: cultural life, economy, business, consumption, sports and etc.. The newspaper also helps people to communicate and navigate in our modern world.
Circulation - 88.880
Contact us +7 (4872) 35-14-51.
Email info@sloboda.tula.ru . Postal address: 300026, prospect Lenina, 116, Tula, Russia. |
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Entry description |
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The newspaper published 32 extra pages, where all graduating classes of local schools were published, and the names of each graduate. On the web portal appeared a page where you can see all the graduates of local schools in 2009. |
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The basic idea of your cross-media local project |
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As a result of the project we took into account:
- increased loyalty to the newspaper of the young audience (17 years old), as well as the audience 40 + (parents). This newspaper will be kept for many years and stood out among all other media!
- strengthened its position as a positive media. When the student finishes a school, he experiences joy and a flurry of positive emotions associated with the beginning of a new life.
- surprised customers, readers, none of the rivals had never done such large-scale project before.
- created a new platform for advertisers. |
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Used media channels |
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