 |
|
|
 |
|
| |
WAN-IFRA XMA Cross Media Awards 2010 |
|
|
|
| |
|
|
| |
Company: The Washington Post |
| |
Project name: PostLocal.com |
|
| |
|
|
| |
|
|
| |
General information about the publication |
|
| |
PostLocal.com is the premier source for breaking local news, area politics, original journalism and more. It builds on the work of The Washington Post - the biggest news team in the District, Maryland and Virginia - to deliver the best reporting and video coverage of local issues, while creating a unique experience for the local community. |
|
| |
Entry description |
|
| |
www.postlocal.com |
|
| |
The basic idea of your cross-media local project |
|
| |
WashingtonPost.com has grown to be perceived as a national/international web site and one of the most respected news web sites in the world. We wanted to expand that reputation and reach to the "local" market; in this case being Virginia, Maryland and the District of Columbia.
While we do have many "local" users of WashingtonPost.com, we wanted to attract new customers who have thought of the site as a national/politics destination rather than a local news source.
The new site fosters a richer and more engaging experience for users seeking local content. Some of our new features include:
-- Breaking news around the clock on the PostNow blog.
-- Readers are part of the conversation with reporters in a feature called Story Lab.
-- PostLocal.com links through to The Post's market-leading local sports coverage, including prep sports at AllMetSports.com and local swimming at ReachForTheWall.com.
-- The Daily Gripe: Local residents report problems in their neighborhoods and get a direct line to local officials who can fix those problems. www.washingtonpost.com/dailygripe
-- Lori's A.M. Buzz: This weekday blog by Local Reporter Lori Aratani provides readers with a morning news digest and a day's local coverage. See LORI'S A.M. BUZZ at WashingtonPost.com/PostNow
-- New Transportation Page: New features include a construction projects calendar, a Metro fare calculator, and Dr. Gridlock's blog. WashingtonPost.com/transportation
-- News Reload: If you've been out of town or skipped a few days of news, News Reload allows you to easily find the top local stories for each day you missed. WashingtonPost.com/NewsReload
-- Campaign Wikis: The latest news on local elections and ways to participate in local campaigns and elections.
-- DataPost: A collection of the most interesting, searchable local databases developed by The Post and other local and national organizations and agencies. WashingtonPost.com/DataPost
-- All Opinions Are Local: A network of independent bloggers around the region who weigh in on important local issues.
-- The Capital Weather Gang, the go-to source for local weather news and analysis.
-- The Going Out Gurus, who tell Post readers what's the latest, best entertainment and dining in town. |
|
| |
Used media channels |
|