


	IFRA XMA Cross Media Awards 2009





	Company: Galadari Printing & Publishing (LLC)
	Project name: KHALEEJ TIMES





	General information about the publication

	The Khaleej Times is a daily English language newspaper published in Dubai, United Arab Emirates. the 30-year-old newspaper is published by the Galadari Printing and Publishing Co. L.L.C. It was the first English daily in the UAE when it was founded in 1978.

	Entry description

	The broadsheet comprises of the general news section, the business pages and a lively sports section. Khaleej Times has one of the highest readership in the Gulf. The paper also has an entertainment section called the City Times and a magazine -- Wknd. -- that is rolled out every Friday, which is the weekend in the region.

	The basic idea of your cross-media design

	With a multinational readership of 450,000, Khaleej Times Special Reports and Supplements are regarded as part of a valuable service to the community. They offer advertisers an opportunity to promote their products and services over an extended time period, in a uniquely relevant editorial context catering to their own precise target audience.

	Used media channels


	Newspaper		Merchandising

	Supplement/Magazine		Online

	Radio

The implementation

Classified is a separate tabloid of 28 to 32 pages published daily along with the Khaleej Times main paper. It carries local advertisements about Cars, Real Estate, Recruitment / Educational Services and Matrimonial.
Wknd Magazine, brought out on Fridays along with the broadsheet, gives its readers a wide range of information. It discusses a range of topics that are of interest to men, women and children. Stories are a fine balance between topics and themes of local interest and international relevance.
Khaleej Times Online is the global face of the newspaper on the internet.The newspaper stepped into the digital medium with the launch of Khaleej Times online. The online version is not just a transcript of the print version. It reaches out to a targeted readership both at home and abroad, who are interested in news and information both about the UAE as well as the Middle East at large.
It has carved its own niche brand equity and is one of the websites in the Middle East with largest number of hits. Apart from focussing on news from the UAE and the Middle East, it also provides many value-added and interactive features which are exclusive to the Online edition.

Image(s)

KhaleejTimesLogo.jpg (787 KB)

01 KHALEEJ TIMES.jpg (192 KB)

02 KHALEEJ TIMES.jpg (553 KB)

KHALEEJ TIMES WEB SCREEN SHOT.png (588 KB)

03 KHALEEJ TIMES.jpg (316 KB)

04 KHALEEJ TIMES.jpg (161 KB)

06 KHALEEJ TIMES.jpg (197 KB)

01 KHALEEJ TIMES OBAMA.jpg (347 KB)

02 KHALEEJ TIMES OBAMA.jpg (253 KB)

03 KHALEEJ TIMES OBAMA.jpg (278 KB)

04 KHALEEJ TIMES OBAMA.jpg (289 KB)

01 KHALEEJ TIMES wharton.jpg (366 KB)

02 KHALEEJ TIMES wharton.jpg (297 KB)

01 KHALEEJ TIMES SPORTS.jpg (578 KB)

02 KHALEEJ TIMES SPORTS.jpg (500 KB)

01 KHALEEJ TIMES diversions.jpg (298 KB)

02 KHALEEJ TIMES diversions.jpg (297 KB)

01 CityTimes KHALEEJ TIMES.jpg (121 KB)

02 CityTimes KHALEEJ TIMES.jpg (714 KB)

03 CityTimes KHALEEJ TIMES.jpg (234 KB)

04 CityTimes KHALEEJ TIMES.jpg (207 KB)

05 CityTimes KHALEEJ TIMES.jpg (181 KB)

06 CityTimes KHALEEJ TIMES.jpg (198 KB)

07 CityTimes KHALEEJ TIMES.jpg (268 KB)

08 CityTimes KHALEEJ TIMES.jpg (162 KB)

09 CityTimes KHALEEJ TIMES.jpg (266 KB)

01 WKND KHALEEJTIMES.jpg (453 KB)

02 WKND KHALEEJTIMES.jpg (216 KB)

03. WKND KHALEEJTIMES.jpg (466 KB)

04 WKND KHALEEJTIMES.jpg (210 KB)

05 WKND KHALEEJTIMES.jpg (147 KB)

06 WKND KHALEEJTIMES.jpg (493 KB)

07 WKND KHALEEJTIMES.jpg (107 KB)

08 WKND KHALEEJTIMES.jpg (176 KB)

09 WKND KHALEEJTIMES.jpg (600 KB)

10 WKND KHALEEJTIMES.jpg (76 KB)

11 WKND KHALEEJTIMES.jpg (203 KB)

12 WKND KHALEEJTIMES.jpg (295 KB)

13 WKND KHALEEJTIMES.jpg (217 KB)

01 business KHALEEJ TIMES.jpg (258 KB)

02 business KHALEEJ TIMES.jpg (577 KB)

Links

http://www.khaleejtimes.com

Results of the design & branding implementation

There has been a double-digit growth in subscription in a contracting market that is dictated by a large transitory population. New readers came to the newspaper -- many of them from competitors -- including from communities which otherwise did not read the newspaper.