


	IFRA XMA Cross Media Awards 2008 projects





	Company: Il Sole 24 ORE Spa - Editrice
	Project name: www.ilsole24ore.com launch campaign

	Topical category of the project

	A: Cross media campaigns for individual advertising customers

	General information about the publication

	www.ilsole24ore.com is the internet site of Il Sole 24 ORE, the italian leading site for economic and financial information. In October 2007 the site had a in deep restyling graphical and functional. The internet site now has more than 3.000.000 users per month + 50% and ner to 40.000.000 page views per month. The values of integrated and more complete information where used for the advertising campaign through all the media.

	Project description

	The values of integrated and more complete information where used for the advertising campaign through all the media.

	The basic idea of the project

	We did and in depth restyling of our internet site. Main objective: drive more users & page views (25 -45 y) boost the integrated system print & online communicate: interactivity, personalization, mobility

	Used media channels

Other:

outdoor

The implementation

Multimedia Area, we where working closely with our advertising agency the media agency and the internal planning.

Image(s)

Links

Project results

We are growing at a rate of 50% month both for users and pages due to the relaunch.