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This initiative is in line with the idea of making O Globo Online into a portal, with the offering of a wide-ranging menu of options for its readers. The goal of "Globoonliners" is much greater than being a mere relationship site: The idea is to become a meeting point where readers can collaboratively build journalistic site content, post information and discuss matters that are relevant to their daily lives, which should always be conceptually important for the site. The product was launched on May 2, still in its beta version, with its motto being the idea of making the most of the Pan American Games, as part of Infoglobo’s corporate project for the integration and synergy of print and online newspapers. The main characteristic of the site is the discussion of news items, with the reader registering in one or more communities, proposing topics and commenting on issues. The most read and commented upon communities and topics are showcased, motivating web surfers to participate even more. Additionally, the reader can “rate” these concepts, by recommending them to other readers; always in the spirit of valuing people’s opinions. One of the main differentiating ideas of the project is the possibility of personal participation, as the “Globoonliner” (the web surfer), in registering on the site, earns a blog, where he/she can make postings about issues that are of interest to him/her; as the tool allows for the personal blog posts to be automatically inserted as topics in communities, further increasing collective content management. Finally, the product has some typical functions of traditional community sites, such a making friends, leaving notes or writing messages. However, on “Globoonliners”, the site known as “My Home” allows a centralization of blogs and favorite communities, with each reader’s friends, notes and messages. That is to say, a personal home page with his/her preferential news and entertainment choices.
Project development was complicated: The tool used, ICOX, is a free software resulting from the partnership of the project development company Pontonet, the Business Intelligence Reference Center (CRIE) of the Federal University of Rio de Janeiro, with Infoglobo and other private companies. This partnership has already proven to be a great success.
Project development was complicated: The tool used, ICOX, is a free software resulting from the partnership of the project development company Pontonet, the Business Intelligence Reference Center (CRIE) of the Federal University of Rio de Janeiro, with Infoglobo and other private companies. This partnership has already proven to be a great success. |