


	Ifra XMA Cross Media Awards Projects





	Company: Ekstra Bladet
	Project name: nationen!

	General information about the publication

	Ekstra Bladet is a single copy sold newspaper with focus on sport and the leading tabloid in Denmark.

	Project description

	nationen! translates to 'the nation'.

	The basic idea of our project

	The idea with nationen! is to make Ekstra Bladet even more attractive to our loyal readers by involving them in our columns. A secondary goal is to attract new readers by combining nationen! on the internet with the writen version of Ekstra Bladet. We only integrate sponsors in competitions, not regarding journalistic content.

	Used Media Channels


	Newspaper		TV

	Event(s)		Online

	Web-TV / Video

The Implementation

We have been working the last half year in a projectgroup with participants from editorial and marketing, Ekstra Bladet (writen paper) and from ekstrabladet.dk (online paper). We have etablished a new editorial group working with citizen journalism - nationen!, blog etc.

Image(s)

Links

www.nationen.nu
www.ekstrabladet.dk/nationen

Project results

New members: aprox. 4.000
Week 25:
Uniq visitors: 97.856
Visits: 121.372
Page views: 174.624