| |
DierZ is founded by one of the biggest newspaper- and book publisher in the Netherlands. The purpose was to create new reach and new forms of reach to consumers for our products, our advertisers and their products which have a specific theme in common (e.g. pets, sports, family life, spirituality etc.). DierZ is the first concept launched on this principle.
DierZ runs on a software solution - we call it a community engine - that is highly integrated with Escenic, a high-end content management system, well-used within the media industry. This community engine enables us - and clients of Escenic - to easily launch more community-style online concepts. It features the key functionalities of a online community: contributing, sharing, networking, categorizing (tagging), discussions, profiles, rating.
DierZ is unique in many ways. First of all it is a collaboration of the entire business chain.
From leading manufacturers (food – supplies etc.), the retail, shops to on- and offline media (magazines, daily and weekly newspapers, radio, tv, internet, channels from content or commercial participants) and even a University (which specializes in research in animals), experts (such as thé animal-expert in Holland Martin Gaus) and of course the consumer itself.
This cooperation offers a wide range of possibilities. First of all it offers a platform where the entire business chain can meet, interact, discuss and learn from each other; consumers to consumers, but also business to consumer (and consumer to business).
Second, the content on the community is a mixture of expert-content, written by our own experts, the university and the industry, and user-generated-content.
Third, it offers our partners a unique way to communicate to their customers: they become authorities within the community, publish expert blogs, track their customers actions, which in this way will provide them with new insights into customers. And it benefits the users: they will be able to get expert advice and get in contact with the businesses that created the products they use.
line on the special DierZ-page in the newspapers) also advertorial models, an online shop (near future), questionnaires (for university- and commercial research) and direct marketing (within the community / groups of interest) as well advertisement and newsletters or emailing targeting special groups of consumers. |