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The job fairs were virtual, but our female readers felt like being at "real" fairs.
The virtual fairs lasted only 5 days. It gave readers a feel of urgency and attending an exclusive social event. It moved them to register in advance, look forward to the start, read updates on fairs' blog, attend live events like chats with VIPs.
When logged in they could surf to companies' booths to browse jobs and learn more, chat personally with employers, interact with other job seekers, share experiences on message boards, watch video interviews with successful business women (and ask them questions live), read feature articles, advice (ie. on office fashion) and make comments.
Finally, they could place their job applications and get answers immidiately.
The fairs were visible in the real world: on pages of Gazeta's recruitment supplement "Gazeta Praca" and at a leading business university during a debate for politicians and students about "Women at work".
The fairs were organised mainly by GazetaPraca.pl advertising and editoral team with help of their collegues from the printed medium.
The hardest job was to help advertisers to prepare themselves to virtual meetings with job seekers: prepare booths, make videos, train recruitment staff for chats etc. |