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Ifra XMA Cross Media Awards Projects |
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Company: Wegener Dagbladen BV |
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Project name: "I am the cutest" election of the cutes baby of the year 2006 |
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General information about the publication |
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Together with Mensenlinq.nl and NDC Media Group, Wegener Dagbladen organised the baby election “I am the cutest of 2006”.
More detailed information about the project, can be found in the enclosed document (* pdf) |
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Project description |
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Detailed information can be found in the enclosed document. |
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The basic idea of our project |
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Together with Mensenlinq.nl and NDC Media Group, Wegener Dagbladen organised the baby election “I am the cutest of 2006”. Parents and Grandparents could submit their baby for the election on the site www.mensenlinq.nl\geboorte. All baby’s, participating in the election where placed, with photo, name, date of birth and a vote-number online and in special pages in our newspapers. Everybody could vote for the favourite baby on line, by SMS and a special phonenumber as often as they wished. On line, friends and family could see more photo’s, place succeswishes or congratulate the cutest baby.
The election was a tool to create a consumer database of and a platform for the highly interesting target audience consisting of parents of new-born baby’s. |
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Used Media Channels |
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