Ifra XMA Cross Media Awards Projects
 
   Company: Malayala Manorama Company Ltd
   Project name: Pala Thulli (Many Drops) : Water Conservation
  General information about the publication
   About Manorama: The rise of Malayala Manorama is the outcome of the vision and perseverance of one man, K. C. Mammen Mappillai, who took over from Kandhthil Varghese Mappillai (the founder) after his death in 1904.
For him Malayala Manorama was a mission. The spirit continues in the safe hands of K. M. Mathew, the present Chief Editor.
Today the Malayala Manorama is the largest circulated regional language daily in India, with close to 1.4 million copies everyday.
Besides this, Manorama has 43 other publications catering to a broad spectrum of people in five languages including Hindi and English.
Now Malayala Manorama has become one of the top media groups in India, with 44 publications to its credits and a presence in Television, Radio, Music, Events, Book publishing and Web.
Malayala Manorama - A Complete Media House
> Print
> Online Portal
> Manorama Music
> Manorama Vision
> CD ROM
> MM TV
> FM Radio
> Event Management
> Book Publishing
>> Print:
44 publications - Most of which are market leaders
Malayala Manorama Daily - Largest circulated Regional Language Newspaper in India
The Week - Largest circulated General Interest English Magazine in India
Vanitha - Largest circulated Women’s Magazine in India
Manorama Weekly - Largest circulated Weekly Magazine in India
Balarama - Largest circulated children’s Magazine in India
English Yearbook - Largest circulated handy Encyclopedia in India.
>> Online Portal:
www.manoramaonline.com
No. 1 portal for Malayalees. Ranked as World'snumber 4 newspaper website by Alexa
200 million page views per month
An average of 11% page view per month from the Gulf
Channels of the portal:
Astrology, Education, Festival, Health, Movie, Music, Business, Women, Children, Travel, Lifestyle, Cuisine & Picture/Video Galleries
>> Electronic Media
MMTV - Broadcast of Television channels.
Started on August 17th 2006 with Manorama News channel.
Will be adding two entertainment channels in 12-18 months time
>> FM Radio - Malayala Manorama won the FM licenses for Kochi, Trichur, Kozhikode and Kannur.
>>CD-ROMs - Marketing of CD-ROMs
  Project description
   Details in the attached Microsoft power point presentation - XMA_Awards.ppt
  The basic idea of our project
   Details in the attached Microsoft power point persentation - XMA_Awards.ppt
  Used Media Channels
   Newspaper    TV
   Event(s)    Supplement/Magazine
   Book(s)    Mobile Services
   Online    CD/DVD
Other:   Special Awards, Booklets, Direct Participation in the activities by the organisation
  The Implementation
   >Details in the attached Microsoft power point persentation - XMA_Awards.ppt
> Pala Thulli (Many Drops) : Water Conservation, is an ongoing project. We've incorporated the activities between 01 July 2006 and 30 June 2007
  Image(s)
palathulla.wmv  (3786 KB)   
XMA_Awards.ppt  (9223 KB)   
  Links
   www.manoramaonline.com/thulli
www.manoramaonline.com/palathulli
www.manoramaonline.com
www.manoramaonline.com/advt/XMA-Award/XMA_Awards.p ...
  Project results
   Details in the power point presentation - XMA_Awards.ppt
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