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Ifra XMA Cross Media Awards Projects |
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Company: Guardian Newspapers Ltd |
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Project name: Ashes Coverage |
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General information about the publication |
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The Guardian newspaper has an average daily circulation in excess of 372,000 (ABC audited, May 2007). Online, www.guardian.co.uk is the UK's most successful newspaper website. It attracted in excess of 16 million users (ABCe audited, May 2007) and recently won the Webby for the Best Newspaper on the Web for third year running. |
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Project description |
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Guardian Unlimited took its already renowned cricket coverage to new heights during the winer when England travelled to Australia for the eagerly anticipated rematch of the epic 2005 Ashes series.
Previous England trips had been covered mainly by the newspaper, but this time our web resources went above and beyond what was available in print. |
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The basic idea of our project |
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Our live over-by-over reporting, so popular that it has spawned a host of imitations on rival websites, continued to pull in huge numbers of users while the play was going on, and enhanced its reputation for combining razor-sharp cricket analysis with off-beat banter. But, for the first time on an overseas England cricket tour, the on-line was boosted by high class web-specific writing from our team of reporters in Australia. |
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Used Media Channels |
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