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The Implementation |
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The ideas was created by the edtiorial staff. The actual development was done with our own internal r&d division. And we worked with the sales division to create new ad concepts. We drive traffic online trough the front page of Dagbladet.no. And trough teasing on all travel stories. We tell all the posters of content that they might end up on print. We also have prices for best contributions. On print, we name the whole column reisetips.no, the domain name of the site. The printed pages are created entirely using unser generated content. |
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Image(s) |
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Links |
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http://www.reisetips.no/ Example: Terracina, Itala. http://blink.dagbladet.no/reise/index.php?op=ViewP ...
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Project results |
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The service launched two weeks ago. We have in this moment, 30.000 users a day in the community, 238 traveltips from 155 places in 51 countries. Some 20.000 pictures were geotagged already before the travelservice went on air (when just the photo upload part was online). We have made some great advertising deals, both online and on print. The ads online have had extremely high click-trogh-rates, about five times of normal ads. Both editorial staff, reader feedback and advertisers feedback are great. |
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