Ifra XMA Cross Media Awards Projects
 
   Company: Dagbladet AS
   Project name: Reisetips.no
  General information about the publication
   Dagbladet.no is the second largest online news site in Norway. It is the online arm of the national tabloid newspaper Dagbladet. Dagbladet and Dagbladet.no is to separate companies but still works in the same building and cooperates tightly.
  Project description
   Reisetips.no is an online travel community. It is focused on users sharing eperiences trough text, pictures and video in a highy structured geographichal hierachy. The service combines several powerful online components. The base is 8.25 million placenames worldwide. All the content on the site is geotagget to match this grid. The places are show on online maps, connected to the one of the worlds most high-resolution online weather service. We show useruploaded and geotagged pictures and video. And the users share tagged and geotagged travel tips trough an advanced discussionboard system, wich combines user rating and editorial rating to decide wich tips are the best. The service is also tightly integrated with our friendster-like community to give user dedication and kudos. Trough numerous full pages in our printed edition we have used reverse publishing, ie the best high resolution user uploaded pictures and the best travel tips are printed. We have also experimented with placing the tips on the map.
  The basic idea of our project
   Our houndreds of thousand users have visited more places and have more travel tip than our staff reporters are able to share. Lets make them share with eachother. And let them create good content for us.
The puropose is creating the ultimate resource for pre and post travel.
We focus widely, but tries to attract people that love travelling.
We want to drive more users to both online and print. We want the users online to visit more often.
And we wanted to create a new effective arene for our advertisers both online and on print.
  Used Media Channels
   Newspaper    Online
   Web-TV / Video
  The Implementation
   The ideas was created by the edtiorial staff. The actual development was done with our own internal r&d division. And we worked with the sales division to create new ad concepts.
We drive traffic online trough the front page of Dagbladet.no. And trough teasing on all travel stories. We tell all the posters of content that they might end up on print. We also have prices for best contributions. On print, we name the whole column reisetips.no, the domain name of the site. The printed pages are created entirely using unser generated content.
  Image(s)
reisetips_paper_page1of3.pdf  (313 KB)   
reisetips_onepage.pdf  (214 KB)   
reisetips_page_2and3.pdf  (1091 KB)   
  Links
   http://www.reisetips.no/
Example: Terracina, Itala.
http://blink.dagbladet.no/reise/index.php?op=ViewP ...
  Project results
   The service launched two weeks ago. We have in this moment, 30.000 users a day in the community, 238 traveltips from 155 places in 51 countries. Some 20.000 pictures were geotagged already before the travelservice went on air (when just the photo upload part was online).
We have made some great advertising deals, both online and on print. The ads online have had extremely high click-trogh-rates, about five times of normal ads.
Both editorial staff, reader feedback and advertisers feedback are great.
(c) 2024 - Ifra - All rights reserved - www.ifra.com/xma

Back to projects overview | Print page | Close page