Ifra XMA Cross Media Awards Projects
	Company: Allied Newspapers Ltd
	Project name: World Cup Specials
	Throughouth the World Cup period (16th June through to 10th July) a daily pull-out supplement was published within the newspaper (excepting Sunday, when it was included as part of the regular sport columns). This supplement was reformatted to be pdated to timesofmalta.com on a daily basis. The Sunday articles were extracted as separate content to that of the sport columns in the newspaper and placed in an online section called "World Cup" accessible from every page within timesofmalta.com.
	Used Media Channels

	Newspaper		Supplement/Magazine
	Online

	Image(s)
	Links
	www.timesofmalta.com
	Project results
	3.0%  additional circulation
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