Ifra XMA Cross Media Awards Projects
 
   Company: PT Abdi Bangsa / Republika
   Project name: World Cup 2006 Favorites Player's Polling
   Soccer has been a favorite sport in Indonesia. Almost everyone in Indonesia has they favorite players from all over the world. That's why we, for the first time, arrange the polling that allowed them to choose they favorites player. We provide ten name of soccer star such as Ronaldinho (Brasil), Wayne Rooney (England), Michael Ballack (Germany), and others including from France, Japan, South Korea, Argentina, and also star from Africa. We put the name in newspaper. so whoever could send they choice via Short Messages Services (SMS). This is not just a polling, but a prize polling. Whomever that send SMS of their choice, they have the qualification to get the prize which was a motorcyle. This full one month polling also used radio and online as a channel.
  Used Media Channels
   Newspaper    Online
   Radio
  Image(s)
Project results
   30%  additional turnover from special projects
   20%  additional circulation
   20%  additional reach
   20%  additional ad revenue
   10%  additional subscriptions newspaper
 
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