Ifra XMA Cross Media Awards Projects
 
   Company: PT Abdi Bangsa / Republika
   Project name: World Cup 2006 Guide Magazine
   This is a supplement, in magazine format. We (Republika) published it to give guidance to the readers so they had much more intention to grab all the actions in World Cup 2006 even. This 170 pages magazine had a huge information about World Cup 2006, such as all team profile, the legend, the referee, the stadiums and town, and a comprehensive information about Germany as a host for World Cup 2006, as much as the full color pictures. This is the first time for us to published such magazine. We published it in May, around two weeks before World Cup 2006's kick-off. We launch this magazine along with our off-print event when we invites some of advertiser and the media together. In the images we upload, the file names 'cover' was our World Cup 2006 guidance magazine's cover. And the images file's name 'launch' is when we launch the magazine in Manchester United Cafe, Jakarta. Some of the magazines we commercially offer to the market, and other was free for our loyal subscriber and advertiser. While boost our subscriber, this such magazine fueling the ads revenue, specially as long as the world soccer party.
  Used Media Channels
   Supplement/Magazine
  Image(s)
launch.JPG  (999 KB)   
Project results
   30%  additional turnover from special projects
   20%  additional circulation
   20%  additional reach
   20%  additional ad revenue
   10%  additional subscriptions newspaper
 
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