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Information about the publishing house/publication
The New York Times Company (NYSE: NYT), a leading media company with 2005 revenues of $3.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, nine network-affiliated television stations, two New York City radio stations and 35 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.
Description of the project, details concerning the media channel(s) used
When the world turned its attention to The 2006 World Cup, The New York Times responded with an innovative, multimedia approach that expanded our audience, pushed our journalists to work in new formats and found ways to serve our readers both in the New York area and around the world. We combined the stories and photos in our newspaper and our sister paper, the International Herald Tribune, with blogs, video, interactive graphics, reader comments and viewing guides that served everyone from the fanatic followers of the sport to those who were new to it.
Leading up to the competition, The Times provided previews of the match-ups and guides to the host cities, including the popular editorial series, “The World Cup Made Easy”, which highlighted the best places to stay, eat, party and watch the matches free in Germany's 12 host cities. The Times also featured the tournament inside the June 4 issue PLAY, The New York Times Sports Magazine.
Throughout the tournament, NYTimes.com featured interactive guides with up-to-the-minute game summaries, team statistics, standings and match information. NYTimes.com also employed multimedia platforms, including daily videocasts from tournament sites. Most significantly, all matches were covered live on our World Cup ’06 blog, featuring up-to-the-minute commentary from a team of renowned New York Times writers and columnists as well as reactions from our readers.
Coverage of the tournament also featured regular updates from Roger Cohen, editor at large of The International Herald Tribune (“The Beautiful Game”); and World Cup fans attending the matches (“From the Fans…”), both hosted at IHT.com. TimesSelect, the premium online service of NYTimes.com, also offered a blog called “Kicking and Screaming: Watching World Cup Soccer in Six Countries,” featuring observations by local contributors in Angola, Argentina, England, Iran, Japan and Mexico.
Online reader responses of the World Cup blogs were so significant both in volume and level of passion that excerpts were reverse-published in print in The New York Times Sports section on June 19th and July 9th.
The New York Times reporting was extensive, innovative, and interactive, giving readers around the world easy access to engaging information throughout the tournament. |