Ifra XMA Cross Media Awards Projects
	Company: The Mathrubhumi Printing & Publishing Co Ltd
	Project name: FIFA 2006 Daily Reporting
	Daily Reporting of Fifa World Cup Mathrubhumi assigned one fourth of its total space for Fifa World Cup coverage. In addition to this, Mathrubhumi also brought out special tabloids and supplements. We also conducted prediction contests and gave away huge prizes. Other innoative programmes like soccer theme song, fan fest, etc. were also perfomed.
	Used Media Channels

	Newspaper		Event(s)
	Supplement/Magazine		Online

	Image(s)
	Mathrubhumi 07092006 Cover.jpg  (223 KB)    Mathrubhumi 07102006 Cover.jpg  (193 KB)    Mathrubhumi 06082006 Special1.jpg  (213 KB)    Mathrubhumi 06082006 Special2.jpg  (366 KB)    Mathrubhumi 06082006 Special3.jpg  (155 KB)    Mathrubhumi 06082006 Special4.jpg  (1033 KB)    Mathrubhumi 07012006 Pullout1.jpg  (184 KB)    Mathrubhumi 07012006 Pullout2.jpg  (199 KB)    Mathrubhumi 07012006 Pullout3.jpg  (190 KB)    Mathrubhumi 07012006 Pullout4-5.jpg  (195 KB)    Mathrubhumi 07012006 Pullout6.jpg  (209 KB)    Mathrubhumi 07012006 Pullout7.jpg  (197 KB)    Mathrubhumi 07012006 Pullout8.jpg  (180 KB)    Mathrubhumi 07042006 Pullout1.jpg  (110 KB)    Mathrubhumi 07042006 Pullout2.jpg  (210 KB)    Mathrubhumi 07042006 Pullout3.jpg  (191 KB)    Mathrubhumi 07042006 Pullout4-5.jpg  (151 KB)    Mathrubhumi 07042006 Pullout6.jpg  (178 KB)    Mathrubhumi 07042006 Pullout7.jpg  (219 KB)    Mathrubhumi 07042006 Pullout8.jpg  (173 KB)    ATTVGL7K.jpg  (213 KB)    ATTAQ4ER.jpg  (366 KB)    ATTBCJR9.jpg  (155 KB)    ATTUNW7A.jpg  (1033 KB)    Mathrubhumi 06082006 Sports.jpg  (287 KB)    Mathrubhumi 06162006 Sports1.jpg  (308 KB)    Mathrubhumi 06162006 Sports2.jpg  (262 KB)    Mathrubhumi 06172006 Sports1.jpg  (290 KB)    Mathrubhumi 06172006 Sports2.jpg  (296 KB)    Mathrubhumi 06192006 Sports1.jpg  (284 KB)    Mathrubhumi 06192006 Sports2.jpg  (332 KB)    Mathrubhumi 06202006 Sports1.jpg  (309 KB)    Mathrubhumi 06202006 Sports2.jpg  (304 KB)    Mathrubhumi 06232006 Sports.jpg  (297 KB)    Mathrubhumi 06252006 Sports1.jpg  (288 KB)    Mathrubhumi 06252006 Sports2.jpg  (311 KB)    Mathrubhumi 06282006 Sports1.jpg  (276 KB)    Mathrubhumi 06282006 Sports2.jpg  (324 KB)    Mathrubhumi 06302006 Sports.jpg  (315 KB)    Mathrubhumi 07012006 Sports1.jpg  (298 KB)    Mathrubhumi 07012006 Sports2.jpg  (271 KB)    Mathrubhumi 07022006 Sports1.jpg  (266 KB)    Mathrubhumi 07022006 Sports2.jpg  (377 KB)    Mathrubhumi 07032006 Sports1.jpg  (315 KB)    Mathrubhumi 07032006 Sports2.jpg  (337 KB)    Mathrubhumi 07042006 Sports.jpg  (285 KB)    Mathrubhumi 07102006 Sports1.jpg  (233 KB)    Mathrubhumi 07102006 Sports2.jpg  (322 KB)
	Links
	www.mathrubhumi.com/sports/php/showFixture.php www.mathrubhumi.com/sports/php/showFeature.php?fea ...
	Project results
	23%  additional turnover from special projects
	11%  additional circulation
	14%  additional reach
	31%  additional ad revenue
	9%  additional subscriptions newspaper
	16%  additional subscriptions non-newspaper
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