Ifra XMA Cross Media Awards Projects
 
   Company: PT Abdi Bangsa / Republika
   Project name: World Cup 2006 Quiz and Game
   We had run 2 quiz by SMS (daily & weekly), 1 quiz by postcard and 1 game. This is our first time to run such quizes and games. Image file's name 'prizes' is when we present the prize to the winners. 1. Daily Quiz We provide a question about every match in World Cup 2006 with answer of multiple choice. The questions were up date every day, depend on the match that already full time played. The question simply about the match that had been played such as who's the team captain, manager, goal scorer, the name of the stadium, etc. Readers and public could send the answer via SMS. And again, for who to have the right answer, had the opportunity to have prizes which are voucher meals (Japanese Restaurant and Chicken Restaurant). Everyday, the computer randomly select 3 winners to have 2 voucher meals each. This daily quiz rolling until the final leg of World Cup 2006. We used newspaper, online and radio broadcasting as media channels for the quiz. 2. Weekly Quiz Almost the same with Daily Quiz. The only different things are the prizes and the question. The question was all about soccer such as how many times Germany grab World Champions title. The answer send via SMS. And the prizes was a Camera Phone (digital camera with telephony function). We use computer to randomly select only 1 winner every week as long as World Cup 2006 rolling. 3. Postcard Quiz We provide an open question; Which country that five times win World Cup title? Readers or public send the answer by postcard, and stick the coupon we provide, on it. Then, after World Cup 2006 touch it end line, our eyes closed board directors, pick the postcard that would win an Umrah (one of favorite muslim will) prize. 4. Soccer Star Look Alike Game We invited whoever that feels they face look alike soccer star, to send their photographs. We put it on the papers, and let the readers (public) decide which participant that look alike most via SMS. For the participant first winner the prize are 2 ticket to visit Bali Island, our favorite tourism destination. The second winner grab 1 ticket to Solo, Central Java. And for 2 readers that send SMS, got the ticket to Bali and Solo each. We close this game exactly while the final minutes of the final match of World Cup 2006.
  Used Media Channels
   Newspaper    Mobile Services
   Online    Radio
  Image(s)
prizes.JPG  (881 KB)   
Project results
   30%  additional turnover from special projects
   20%  additional circulation
   20%  additional reach
   20%  additional ad revenue
   10%  additional subscriptions newspaper
 
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