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We wanted to have the best coverage in Europe of the Fifa World Cup 2006 before, during and of course after every single game of the tournament.
This is the channels we used to accomplish our goal:
• Swedens largets newspaper, Aftonbladet
• Swedens largest website, aftonbladet.se
• Readerblogs. We had totaly 86 blogs representing almost every team in the World Cup
• The latest news in our rewarded channel for mobile services.
• Live-events in the biggest towns in Sweden with entertainment and Swedens games broadcasted on widescreen monitors.
• Radio broadcasts in the nationwide channel Rix FM.
• Analysis from well-knowns profiles and experts on our website just minutes after the biggest games.
• A special World Cup talkshow broadcasted every weekday in our new tv-channel.
• Daily reports in web-tv from our reporters in Germany.
• Votings of current and immediate interest.
• Live-coverage of all the 64 matches played during the tournament, minute by minute.
• Flash graphics in multiple angels from every goal made in the tournament.
• Slideshows with the best photos from every single game.
• Facts and history from all the World Cups ever played.
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