CEO Conference
Cost-control. Revenue generation. Innovation
Creating Value in Challenging Times
At this conference, industry experts and innovative thinkers from Asia and all over the world will provide newspaper’s top executives with proven ideas to expand their business and profitability. Topics covered will range from financial analysis and publishing strategies to marketing and advertising for both print and online media.
How can newspapers create value in challenging times?
While the uncertainties projected by the macro economic downturns logically lead companies to concentrate on cost cutting and to post pone major investments, firms who are efficiently adapting their strategies and planning for an upturn will emerge ahead of the competition as the current crisis unwinds. If cost control remains even more crucial than ever, newspapers should also work on improving customer relationships (with readers and advertisers) and for innovating constantly.
Economic crisis are double edge swords: while a minor strategy error can have disastrous consequences for a companies’ future, addressing correctly the current issues and planning adequately for the future could allow some publishers to emerge from the crisis stronger and leaner than ever. Listening to innovative case studies, exchanging ideas, debating with colleagues from other markets will decisively help newspaper leaders to make the right decisions at the right time.
23 September
10.00 - 11.00
Keynote address: From newspapers to consumer centric communication
Reiner Mittelbach, CEO, WAN-IFRA, Germany
Session 1: Asian Media Outlook
14.00 - 14.45
Newspaper crisis in developed countries – What lessons can Asian publishers learn?
Juan Senor, Partner, Innovation Media Consulting, UK
14.45 - 15.30
Media Outlook - What is the future of print? Perspectives from an advertising CEO
Sam Balsara, Chairman & Managing Director, Madison World, India
Session 2:Innovating in economic downturn
16.00 - 16.30
Thinking out of the box. Value creation through partnerships
Rajeev Verma, CEO, HT Media Ltd., India
16.30 - 17.00
Editors & Marketers working together – The success case study of Post Today
Pichai Chuensuksawadi, Editor in Chief, The Post Publishing Public Co. Ltd., Thailand
24 September
Session 3:Increasing revenue in challenging times
09.30 - 10.10
Managing your topline
Ranjeet Kate, Director, Bennett, Coleman & Co. Ltd., India
10.10 - 10.50
Classifieds advertising online - threats and opportunities
Murugavel Janakiraman, CEO, Bharatmatrimony.com, India
10.50 - 11.20
Aggressive marketing through rewarding cards and ties with local business community
Cheryl Newsom, Newspaper Consultant, InXcess Pty Ltd., Australia
11.50 - 12.30
Innovation for increasing online revenue
Felix Soh, Digital Media Editor, Singapore Press Holdings Ltd., Singapore
12.30 – 13.00
Innovating to survive
Garbis Kesisoglu, Media Consultant, Turkey
Session 4:Increasing circulation yields
14.00 - 14.40
Innovative business model for increasing circulation revenue
Edward Baral, FBM Marketing Manager, Fairfax Business Media, Australia
14.40 - 15.20
Efective Pricing Stratgeies for Newspapers
Sudipt Roy, Assistant Professor, Indian School of Business, Hyderabad
15.20 - 16.00
Promotional strategies that work in a downturn
Javier Caballero Urquizu, Marketing Director, ABC, Spain
Session 5: Audience development
16.30 - 17.10
Successful strategies for attracting the young readers
Bharat Kapadia, Director, Lokmat Group, India
17.10 - 17.45
Designing your paper for circulation increase
Jacek Utko, Art Director, Bonnier Business Sp. z o.o., Poland
25 September
Session 6: Optimising distribution and production
09.30 - 10.00
Newsprint Prices: Trends and Forecasts
Ilkka Kuusisto, Poyry Management Consultants, Singapore
10.00 - 10.30
Who prints the newspaper in future. How is the business model evolving
Manfred Werfel, Dy. CEO & Group Director Production, WAN-IFRA, Germany
10.30 - 11.00
Design of newspaper printing plant to optimise production
Prof. Dr. Arved Huebler, Chemnitz University of Technology, Germany
Session 7: Riding the digital wave
11.30 - 12.10
eReading Devices - Worldwide Trends
Jochen Dieckow, Research Manager - Emerging Digital Platforms and Business Development, WAN-IFRA, Germany
12.10 - 12.50
Mobile Publishing - Profitable opportunity for Publishers
Henrik Palsson, Vice President & Head of Consumer Lab APAC, Ericsson, Sweden
Downloads
CEO Conference at Publish Asia 2010 Brochure (CEO_PA2010_Brochure.pdf, 637 kb)
