Publish Asia 2008

Profitability through Customer-Centric Publishing Strategies

2 – 3 April 2008, Macau, China

The emergence of interactive media such as the Web 2.0 has recently put an end to the newspapers’ privilege of defining their contents in a strict unilateral way. Publishers around the world, urged by the revolution of user-generated content or community sites, have been prompted to operate a quick shift from product-centred to reader-centred business models.

This conference will therefore study how today’s media houses can successfully build up their bottom line by creating new communication channels with their readers, providing them with hyper local content or empowering them with participating tools.

Focusing business strategies on giving pre-eminence to the customer’s needs and expectations might also be the key to success for dealing with advertisers. If publishers need to know their readers better in order to fulfil their crave for new media experiences, this conference will review how this deep end-user knowledge can be used to provide advertisers with the best platforms to reach their most valued targets.

Meanwhile, as IFRA believes technology to be one of the key drivers for efficient publishing operations, our parallel technical sessions will review the ultimate production tools and industrial strategies which can allow newspapers to optimise the implementation of their business orientations.

Asia Media Awards 2008

The Asia Media Awards is aimed to duly acknowledge excellence among individuals and organizations that have embraced new technology, innovative thinking and creativity in the Asian Region. Read more

Expo

The industry’s top technology and service providers will showcase their latest product and service developments and offerings, providing publishers a vital resource for keeping up with the industry challenges.

Who should attend

- Publisher
- President and Chairman
- CEO, CIO, CFO
- General Manager, Managing Director
- Editor in Chief, Managing Editor, Editor
- Head of Department, Manager,
- Senior Executive (Technical, News Media, Pre Press, Business Development, Production Sales & Marketing, Pressroom, Advertising, IT, Circulation)

Downloads

PublishAsia 2008 Registration Form (PA2008 Registration.pdf, 77 kb)

PublishAsia 2008 Conference Programme (15527IFRAPubAsia2008N.pdf, 473 kb)