Course examples
Introduction to media convergent journalism
2 days
This workshop has been designed to give managers and journalists the knowledge and skills to successfully develop and implement a convergence strategy at their media company. Participants will look at best-practice models of convergent practice from successful pioneers of convergent publishing. A wide range of best-of-breed examples and models for convergent journalism, process management and organisation, change management and the use of new technologies will be presented and discussed
Writing for web
2 days
This course explains why Internet users perceive information in a different, non-linear way. Participants become acquainted with the hypermedia method of information designs for the Internet.
Participants are taught the key stages of constructing a story for the web. This course is designed for print journalists who are already experienced writers, but need to familiarise themselves with web writing conventions. It introduces them to some of the changes that need to be made to their writing style if they want the web content to be read.
Undercover internet research
2 days
The Investigative Research on the Net course unmasks the hidden aspects of the Internet, enabling staff to get more from the Internet than they ever dreamed possible. This course takes the participants beyond simple Googling, introducing a wide variety of online sources, research techniques and technical tools. It also equips researchers to spot and avoid the various hazards and pitfalls of Internet research and explores how clever use of online technology can help investigate people and organisations. The course shows how to exploit online communities, dig behind the scenes of a website and go undercover online without being detected.
Audio for the web and podcasting
2 days
After an introduction, showing the characteristics of audio, sound and music effects, the session will focus on understanding the difference between writing for a print medium and writing “for the ears”. Exercises on diction, breathing and use of a microphone will introduce some basics of presentation and style to prepare people for producing audio content. After writing a script for an audio story, participants will present and record their script. They will use a portable digital recorder and easy-to-learn audio recording and editing application. Basic editing will be covered with a series of exercises.
Video for the web and vodcasting
2-3 days
The session focuses on understanding the difference between writing for a print medium and writing “for the ears and the eyes”. Using an easy-to-lean video composing and editing application, the participants will work with a teleprompter, write a script, present a story to camera and build a picture slide show with a voice-over. After a basic introduction to video editing, the course shows how to plan and carry out interviews. It includes basic editing of interviews as well as using stills. Participants will learn how to do stand-up presentations as well as how to handle themselves in Q&A, debrief situations.
Multi media story telling and newsflow management
2 days
This training unit explains the basic principles, strengths and weaknesses of different media and formats. It offers guidance on which media or format to use when telling a story to best suit the audience’s expectations. This training unit provides participants with the foundations for cross-media editorial methods to develop a convergence strategy for newspapers. Participants will do editorial exercises, led by experienced trainers, which will reinforce theoretical knowledge that is essential to success in the converged world.
Media convergent journalism training week
5 days
This is an intense week of training in media-convergent journalism. It provides a comprehensive introduction to the world of media-convergent journalism and how newsrooms in the future will function. The main topics are media-convergent trends around the world, audience focus, newsflow management, multimedia storytelling, writing for the web, writing for the eye and the ear as well as presenting on audio and video. All topics are accompanied by hands-on exercises that put theory into practice.
Advanced course for analogue and digital media journalism
2-4 days
Based on the introduction courses, the advanced courses focus on specific skill development in certain areas. These courses provide advanced skills for audio and video journalism as well as online journalism. The advanced courses are usually tailored to the specific needs of the customer.
Mobile publishing for newspaper companies
2 days
This workshop presents mobile publishing as an important step towards becoming an audience-oriented, multimedia service provider. Examples of best international practice will be used to show which solutions innovative newspaper houses have developed to reach their audiences via their mobile phones. In addition, the workshop will include the exemplary development of a newspaper strategy and solving of problems that are encountered.
Change management in the newsroom
2 days
Providing effective, efficient implementation, obtaining acceptance, reducing resistance and sustaining change has become a major challenge facing newsroom management today. Change management offers a range of tools and benefits that can be utilised to help maximise the benefits of making change easier for management and more acceptable for employees. This course aims to build a change strategy with you which will take you through the change process and can be used when setting up change projects inside the newsroom.
+49.6151.733-6
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