IFRA’s new business initiative open for enrollment
eRev 2011 is a three year initiative set up by IFRA in response to the growing digital media market and the increasing focus on the business side of the publishing industry. In the project, IFRA partners with publishing houses with the aim of helping them meet new and changing needs of the consumers, to create and sustain business, to identify trends and to adapt to new technology. The project will deal with how media companies can leverage their brand as well as core values and their existing organisation in order to create new business.
The project will allow its members to be proactive in responding to the needs of a mobile generation. Furthermore, by joining forces, participants will have the opportunity to network with the best in the market. Publishers will also gain access to valuable benchmarking from top players outside the industry.
By gathering together world-class publishers, the project will constitute a networking and learning platform which will act as a spring board to new ideas and ventures.
The project will run 2008-2011 and consists of a number of independent meetings and workshops.
Deliverables – Project outcomes
The project activities will lead to outcomes, including:
- Identifying investment strategies for e-reading
- Providing a faster learning curve in new digital media business.
- Identifying new business models for increased revenues, leading to increased bottom line results short and long term.
- How to integrate your traditional business with a digital extension.
- Editorial business development. Basic strategies in business development for editors: How to make a media product more interesting for advertisers and in turn increase the audience.
- Data mining – find patterns of consumer behaviour by looking into data.
- How to carry out consumer research in new media – developing ideas and hands-on tips.
- Understanding changing advertiser behaviour and needs.
- Mobile services and how to develop this media channel – how to negotiate with operators and how to create new business ideas.
- Identifying how to develop strong and profitable products within digital media.
- Allow members to prepare for and create the future, rather than prophecy.
- Providing a lobbying force
Downloads
eRev 2011 programme description (eREV2011.pdf, 4004 kb)
