Online Media Asia 2009

18 November 2009

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08:30 Participants registration

09:00 Conference opening : Welcome remarks
Thomas Jacob, Deputy CEO and MD for Greater Asia, WAN-IFRA

Session 1: Successful strategies for monetizing the web

From print newspaper to multimedia consumer centric communication
Reiner Mittelbach, CEO, WAN-IFRA, Germany

Alternatives to Google
Ways for publishers to earn money and keep relationships with their customers
Moritz Wuttke, Founder & CEO, New Media Initiatives, China-Switzerland

Coffee break

Digital media prospects in Asia – Trends and forecasts
Kerry Jane Brown, Commercial Director, Media, The Nielsen Company, Singapore*

Session 2: Boosting online revenues

Proven strategies for monetizing online
US classifieds and advertising experts shares his views on best practices
Peter M. Zollman, founding principal, Advanced Interactive Media Group LLC, USA

12:30-14:00 Lunch

Cross-media advertising innovations
Editorial integration is worthless if advertising departments do not converge simultaneously. Learn from some of the world's most advanced crossmedia experiments.
Thomas Jacob, Deputy CEO and MD for Greater Asia, WAN-IFRA

Leveraging digital media, - case study from Japan
Business models adopted by Mainichi's for each element of its new media portfolio.
Naoki Onodera, Senior Member Start-up Business Development Office, Mainichi Shimbun, Japan

Coffee break

Session 3: Innovative ventures on digital media

Online classifieds: Opportunities in Asia
Presentation followed by discussion with founding CEOs of some of the most successful Asian online classifieds portals.
Julian Tan, CEO, 701Search Pte. Ltd., Singapore
Patrick Grove, Executive Chairman and co founder IPGA (iproperty.com), Malaysia
Vincent Tan, Business Development Director & co founder, SGCM Pte Ltd (sgcarmart.com), Singapore

Gaining new markets with paperless newspapers
How to gain online leadership on new markets without investing in print.
Mike Van Nierkek, Editor in Chief, Fairfax Digital, Australia

Go to the Web - don't wait for the web to come to you
New platforms can help publishers engaging their readers and users in a brand new way.
Emilia Ong, Head of Content Partnerships, Southeast Asia, Google, Singapore

Online market place
Mudzakir Agus, Regional Account Manager, Atex, Singapore

17:30 Closing comments, day 1

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