19 November 2009
Back to main page & registration
08:30 Participants registration
09:00 Conference opening by Stig Nordqvist, WAN-IFRA
Session 1: Redefining the mobile media landscape
Global update on Mobile Media Developments
Stig Nordqvist, Group Director, Emerging Digital Platforms, WAN-IFRA
Consumers lifestyle and future mobile media consumption trends
Who will be tomorrow's news reader? What media experience will he request?
Gary Chan, Manager Developer Relations, Forum Nokia, Nokia SEAP, Singapore
Moving the newspaper model to mobile
Stampen is rolling out a new mobile platform with over 50 services on 45 regional and local newspapers in Sweden. Stampen's mobile strategy goes beyond news and offers insights on how media companies are leveraging the mobile media.
Gunnar Springfeldt, VP Development, Stampen Group, Sweden
Coffee break
Session 2: Learning from different markets
Learnings from the Japanese mobile market
Keys for understanding why mobile media is so profitable for content producers in Japan. Lessons for other markets.
Pr. Philip Sugai, Director, Mobile Consumer Lab, GSIM, International University of Japan
Engaging readers through QR codes
Editorial and advertising contents on print gets interactive thanks to mobile phones.
Simon Lee, CEO Multimedia, Apple Daily, Hong Kong
12:30 -14:00 Lunch
Generating revenues from local search on mobile devices
Patrik Pada, Head of New Media Operations, HSS Media Ab, Finland
Case study from the World's SMS capital
Philippines Daily Inquirer showcases recent successful projects on one of Asia's most dynamic mobile market
Javier Vicente D. Rufino, Director, LINQ7 / PDI, Philippines
Coffee break
Session 3: Mobile initiatives for increasing media reach & revenues
Turning mobile users into local experts: Opportunity for newspapers
Case study from SPH's cutting edge initiative on local search & online directories
Paul Jansen, CEO, SPH Search (Rednano), Singapore
Future insight: Mobile marketing in Japan
Christopher Billich, Senior Vice President Research & Strategy, Infinita, Japan
Mobile & online market place
Burghardt Groeber, Managing Director, CoreMedia, Singapore;Peter Loh, Managing Director, Onevision, Singapore; Joerg krahnert, Business Development Director Asia Pacific, netbiscuits, Singapore; Remco Koster, Managing Director, Woodwing, Kuala Lumpur.
17:30 Closing comments Day 2
