20 November 2009
Back to main page & registration
08:30 Participants registration
09:00 Conference opening by Stig Nordqvist, WAN-IFRA
Session 1: eReaders – update on global situations & developments
Overview of technologies, markets and applications
Presentation of the latest available technologies and business models implemented by newspublishers worldwide.
Stig Nordqvist, Group Director, Emerging Media, WAN-IFRA
Digital distribution channels to increase readerships and revenues
Best practices for successful migration of print business into digital realm.
Igor Smirnoff, Director, Strategic Development, PressDisplay.com, USA
Coffee break
Session 2: Experiences from early adopters
Case study 1: Experiences from South Korea
eReading innovations at leading Korean newspaper
Albert Jong Won Ko, Director Media Strategy, Chosun Ilbo, South Korea
Case study 2: Business models from Europe's eReading pionneer Les Echos
Les Echos decided, starting in 2007, to offer its readers an e-paper edition. This move turned the production and distribution practices of a newspaper upside down. Today, it foreshadows new models for the news publishing industry.
Olivier Delteil, Business Developement Manager, Digital edition, Groupe Les Echos, France
12:30 -14:00 Lunch
Case study 3: eReading subscriptions in China
Lin Ye, Deputy Director, Information Technology Dpt., JieFang Daily, China
The New York Times Reader 2.0 and solutions that work on netbooks
Benny Sriphet, Strategic Alliance Manager, APAC, Adobe, Singapore
Coffee break
Session 3: Launching a successful eReading channel
Consumer understanding, expectations and success factors for e-reading
Results from an exclusive WAN-IFRA research
Jochen Dieckow, Business and New Media Research Manager, WAN-IFRA
Hands on testing and practical insights for launching your eReader product
Participants get a chance to see and test for themselves various eReaders in the market: iRex, Kindle, Sony…
17:30 Closing comments Day 3
