IFRA Research

One of IFRA’s most important activities is application-related research in all areas of newspaper and magazine production as well as organisation and strategy. In this pursuit, IFRA focuses on generating new, application-related knowledge to help the member companies throughout the world solve problems and manage new tasks.

Research Reports
IFRA's Research Reports are technical and strategy reports resulting from IFRA research projects.
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“Where NEWS?” project
Since the future of media usage is strongly dependent on the development of society, technology and markets, the IFRA “Where NEWS?” project analyses those conditional and environmental questions before predicting new media consumption behaviour.
Access Where NEWS? area

AdsML
AdsML is an initiative supported by IFRA, the Newspaper Association of America (NAA) and IDEAlliance, a leader in XML-based standards development for the graphics communication industry, in order to create the first comprehensive, global standard for end-to-end advertising workflow.
Access AdsML website (www.adsml.org)

AdConnexion
AdConnexion, is a specification of how to perform XML based e-commerce between advertisers and ad-space providers such as newspapers.
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MINDS
In 2004, IFRA had joined five European news agencies in founding a consortium to create a new generation of information and new services for mobile communication. Today MINDS International is a Pan-European initiative of leading national news agencies in the mobile and digital business.
More about MINDS

IFRA Track
IFRA Track started in the mid 90s as a research project to foster the communication between global production management and tracking systems and the numerous production devices in the field. In 2002 IFRA Track has entered the new media age with its version 3.0 which was converted to XML. Since then it was admired due its ease of use and its flexibility to adopt to nearly all workflows. There are numerous installations of IFRA Track world-wide today.
More about IFRA Track

Materials Management Database
The database is intended as an information source for printers, pressroom foremen and technical management, providing up-to-date facts and advice for dealing with the materials used in producing newspapers.
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Committees
As the link between IFRA's current work and the Board, the committees participate in the continuous further development of the organisation and its activities – and therefore in the implementation in practice of the ongoing progress in the media industry.
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IFRA is a member of IARIGAI.