Article from iframagazine.com
About IFRA Magazine
IFRA Magazine is the highly acclaimed brand of advertising-supported editorial products from IFRA, the world’s leading association for newspaper and media publishing. At the core of this brand is IFRA’s award-winning monthly IFRA Magazine of newspaper strategy, business and technology.
Distributed to employees of IFRA's more than 3100 member media companies in nearly 80 countries, and subscribed to by hundreds of other publishing industry insiders and analysts, IFRA Magazine is by far the most wide-ranging professional publication in the world reporting the issues and insights important to media house chief executives, top editors, technical directors, advertising/marketing managers and their staffs. Topics routinely covered by IFRA Magazine range from print quality and newspaper press operations, to publication design and editorial workflow, to new media and digital publishing technology, to business models and advertising innovations, to the strategic positioning and reorganisation of newspaper companies for the increasingly convergent news and advertising marketplace.
IFRA Magazine is also the only fully multilingual trade publication for the news publishing industry, with each issue available in English, French, German and Spanish to make IFRA's invaluable reports as accessible as possible to the world's media decision-makers. Special versions of the magazine are also periodically published in additional languages, including quarterly in Chinese.
And in line with IFRA’s leadership for the future of news publishing, IFRA Magazine is a thoroughly integrated print-digital publication and one of the most advanced implementations to be found of media-convergent workflows, technology and products. The print component of the magazine is available in both paper and ePaper formats, the latter based on state-of-the-art technology that leverages the traditional page-turning reading experience for maximum impact, effectiveness and ease of use in both online and offline consumption. In either format, this print component structures and summarises the most important elements of the reports by IFRA’s staff of editor-analysts, plus serves as the direct-link directory to extensive digital components of the publication. The www.iframagazine.com website provides a portal to all online content, including the Weblog, and is comprised of a continually increasing number of microsites, each dedicated to one of the topics covered by the magazine. Multiblogs, an IFRA-pioneered multimedia format for real-time coverage of industry events and other news, are another key digital element of IFRA Magazine coverage, as are email newsletters and executive summaries.
IFRA’s editorial staff comprises an international mix of more than 20 experienced editors, translators, researchers, production experts and advertising specialists. They are backed up by an equally sizeable corps of specially recruited freelance correspondents, design artists and translation providers. No other publication team in the industry can match the scope of this worldwide network of expertise and contacts.
For advertisers, the combination of worldwide circulation and multiple language editions, along with IFRA’s staff of in-house industry-specific translation editors, makes IFRA Magazine the only full-service, one-stop buy for companies seeking to market their products and services to an A-B level audience throughout the global news publishing industry. IFRA Magazine advertisers comprise all the major providers in this industry, and the magazine consistently delivers top results for their messages. The unmatched variety and range of print and digital products offered under the IFRA Magazine brand enable IFRA publications to support any marketing plan.
IFRA Magazine is one of IFRA’s premier calling cards, demonstrating the association’s wide range of knowledge, skill and involvement in news publishing, as well as its professional standards.
Building on the core content of IFRA Magazine, IFRA’s brand also includes:
> FOCUS – integrated print/online reports on major industry topics
> EXTRA – special dedicated coverage of significant developments in print and digital publishing
> GAZETTE – IFRAExpo daily show reports and combined summary
> IFRA Executive News Service – daily email newsletter of industry headlines
> ISSUES – yearly FOCUS report collection
> ARCHIVE – compilation of all the year’s magazine issues on one CD
> PROFILES – advertorial company reports
> IFRA Suppliers Directory – print and online
> IFRA Newspaper Community – supplier web directory
> IFRA Expo Catalogue and Expo advertising
> International Newspaper Color Quality Club Directory
Contact IFRA Magazine:
Press releases: www.iframagazine.com/pressrelease
Page first published: 18.11.2005
© 2008 IFRA. All Rights Reserved.