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Memos from the newspaper’s future

Using scenario-planning storytelling techniques to gaze into the industry’s crystal ball
03/2007

newspaper techniques asked a group of the industry’s most innovative thinkers to put themselves in the mind of some future executive faced with a sudden drastic change in how newspapers are published and do business. “What if...,” we asked. And then we told them to write a memo in response, to explain how they would deal with a digital megacompany that expands into newspapers, or the sudden popularity of electronic paper, or being forced to become a freesheet.
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