Future Press
Ресурсы по теме
The Future of Newspaper Presses and Printing
A special series from IFRA Magazine
11/2008
Newspapers are usually thought of as print media, but it would be more accurate to recognise them as paged media.
After all, it is the paged presentation of news and advertising that really defines the newspaper product, that distinguishes newspapers from other media – print, electronic or digital – that convey essentially the same information. Regardless of its size – broadsheet, tabloid, Berliner, or a variation thereof – a newspaper is instantly recognisable for what it is because of the way the information is organised by pages and the way it is laid out on those pages.
When one recognises the value of newspapers as paged media, one understands why they are still printed on big sheets of paper and why that will continue to be the case for the foreseeable future. Print remains the most economical and effective method for presenting a complex full-size layout of many and varied information elements such that not only the elements but also the paged presentation is reliably communicated. It would require computer displays a good bit bigger than are commonplace today or the eventual development of large-format electronic paper to offer a suitable digital alternative. And that is beside paper’s advantages in resolution, fidelity, visual flexibility and ease of use.
In light of the continued essential role of presses and printing in the production of paged media in general and newspapers in particular, IFRA Magazine's editor-analysts have assembled a multi-part series examining the technology’s latest developments and future prospects.
This special microsite pulls together all of the expanded and resource material for the entire series. These articles and links may also be available in other subject-specific sites.
After all, it is the paged presentation of news and advertising that really defines the newspaper product, that distinguishes newspapers from other media – print, electronic or digital – that convey essentially the same information. Regardless of its size – broadsheet, tabloid, Berliner, or a variation thereof – a newspaper is instantly recognisable for what it is because of the way the information is organised by pages and the way it is laid out on those pages.
When one recognises the value of newspapers as paged media, one understands why they are still printed on big sheets of paper and why that will continue to be the case for the foreseeable future. Print remains the most economical and effective method for presenting a complex full-size layout of many and varied information elements such that not only the elements but also the paged presentation is reliably communicated. It would require computer displays a good bit bigger than are commonplace today or the eventual development of large-format electronic paper to offer a suitable digital alternative. And that is beside paper’s advantages in resolution, fidelity, visual flexibility and ease of use.
In light of the continued essential role of presses and printing in the production of paged media in general and newspapers in particular, IFRA Magazine's editor-analysts have assembled a multi-part series examining the technology’s latest developments and future prospects.
This special microsite pulls together all of the expanded and resource material for the entire series. These articles and links may also be available in other subject-specific sites.
