How to keep the cream of the crop

So what is the key to keeping the best of the best? How do you motivate managers to hone their skills and stay with the company? Or is it simply a matter of money? “You can pay people a lot of money, but somebody can always pay them more money,” as Butch Ward of The Poynter Institute in the United States (and former managing editor of the Philadelphia Inquirer) puts it. “You can give people promotions, but at some point they may want to do something else.”