Systems
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Redefining the ‘editorial system’
Editorial solution providers face increasing demands, work to differentiate their brands
02/2009
Two of the biggest systems vendors at IfraExpo
this year are set up literally across the aisle from
each other. The rest are not far away. And all of
them are looking over their shoulders as they try
to keep up with and anticipate the new formats
and the next cross-media functionality that publishers
will demand. In some cases they resort to
“coopetition” — the new management buzzword
for cooperative competition — to speed development
and roll-out.
