Brush up on your branding

Newspaper publishers put a great deal of time, effort and money into news gathering, production and distribution. However, publishers frequently seem to forget that they also need to market their product. In the past, this lapse was more understandable because of the clearly defined place newspapers had in the market. But today, as competition from other media puts increasing pressure on traditional publishers, there is no longer room for reticence. It’s high time to start promoting your significance in society.