When new media goes mainstream
Ifra’s NewsGear 2007 showcases a mobile online newsroom in a Volvo, near Stand 1140
11/2006
Technologies that had been of interest mostly just
to new media geeks and early adopters are to be
found throughout IfraExpo this year. Front-line
system vendor CCI Europe is one of at least two
exhibitors demonstrating e-reader integration, for
example. Also here are suppliers offering text-to-speech
technologies and a variety of mobile services.
And Expo attendees literally packed a soldout
session on cross-media. 2006 may be known
as the year that stodgy newspapers got hip.


