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Ifra - Where publishing lives
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Cooperation key to a passing grade

Publishers demand improvements from suppliers even as they become a smaller part of their market
06/2005

The industry continues to be subject to various parameters that determine the interaction between ink and paper in the offset process. More and more, today’s printing operations demand technical personnel trained in both intricate data processing and electronics. And finding those who also master the whims of such essential materials as ink and paper makes hiring even more complicated. Naturally, continuous innovations in the printing sector effect the complex behaviour of consumables, therefore publishers become dependent on the technical assistance of suppliers. A challenge they rise to by stating their conditions.
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